Unit 2

UK financial services and regulation

After studying this unit, you will be able to demonstrate a knowledge of:

• the main aims and activities of the Financial Services Authority (FSA), and its approach to ethical conduct by firms and individuals;

• how other non-tax laws and regulations impact upon firms and the process of advising clients.

You should also be able to demonstrate an understanding of:

• the FSA’s approach to regulating firms and individuals;

• how the FSA’s rules affect the control structures of firms and their relationship with the FSA;

• how the FSA’s Conduct of Business rules apply to the process of advising customers/clients;

• how the Anti-Money Laundering rules apply to dealings with private and intermediate customers;

• the main features of the rules for dealing with complaints and compensation;

• how The Data Protection Act 1998 affects the provision of financial advice and the conduct of firms generally.

Section 1

The Financial Services Authority

Introduction

Section 1 covers parts K1, U1, U2 and U3 of the syllabus, including the aims and activities of the FSA; its approach to ethical conduct and to the regulation of firms and individuals; how its rules affect the control structures of firms; and how its Conduct of Business rules apply to the process of advising customers.

There was, in the latter part of the 20th century, a strong assertion, in Western societies, of the rights of the consumer. Many people believe that, as commercial organisations have grown through mergers and acquisitions, they have become more remote from their customers and more concerned with their own financial results than with customer satisfaction. This is reflected in the emergence of both government-sponsored organisations, such as the Office of Fair Trading and the Competition Commission, and openly consumerist bodies such as Which?.

Although some people believe that this trend to consumerism has gone too far – notably in the USA, there is a general acceptance that protection for the consumer is both necessary and appropriate.

One of the primary objectives pursued by most modern governments is an economic and legal environment in which a balance is established between the need for businesses to make a profit and the rights of customers to receive a fair deal. This has led to the regulation, to some degree, of most industries in the UK, but at the same time, the government recognises the right of companies to make a profit. Indeed, it recognises that it is essential that companies be permitted to make a reasonable profit; it would otherwise be impossible to attract the investment that sustains the industries on which the UK economy depends.

These twin objectives of a free market for business enterprise and the protection of the consumer are among the principles on which the European Union is based, and it is not surprising to discover that these objectives have been promoted largely through European legislation – most of which impacts, either directly or indirectly, on the UK. The force of European law can be seen in most recent major developments in the regulation of UK financial institutions.

Perhaps because it deals with money – a vital common denominator both in the lives of individuals and in the national economy – the financial services industry has become one of the most regulated business sectors of all. Following the government’s establishment in 1998, of the Financial Services Authority (FSA) as the single regulator of the financial services industry and the passing of the Financial Services and Markets Act 2000, there is no sign of a slowing down in the trend to greater supervision of the industry. Details of the nature and scope of the FSA as the regulator of the UK financial services industry are included later in this section.

Although governments try to foresee problems and to introduce legislation as a means of ‘prevention rather than cure’, it remains true that most regulatory legislation in the past has been reactive rather than proactive, ie it has been passed in response to problems, rather than designed to foresee and prevent them. Legislation has often resulted from:

• particular scandals or crises: most recently, for example, the events surrounding the collapse of Barings Bank in the 1990s and the continuing troubles of Equitable Life. These have shown up the need for prudential control and for protection against mismanagement and fraud;

• an increase in consumers' financial awareness and a demand for a more customer-focused business approach: demands for a 'one-stop-shop' approach to financial services sales was instrumental in the deregulation of banks and building societies over the past 20 years or so;

• the need to respond to changes in lifestyle: more relaxed attitudes to marriage and divorce in recent years have led to a strengthening of the rights of divorcees to share in former spouses' pension benefits; the introduction of civil partnerships for same-sex couples has extended the scope of some tax benefits and other financial and social benefits;

• developments in business methods: technological advance, in particular, has fuelled many changes in the last years of the 20th century and the early part of the twenty-first; this is particularly true for banks and building societies, whose customers now can, and do, carry out many of their transactions electronically;

• innovation in product design: rapid expansion has been seen in the ranges of certain products, particularly in mortgage business. This has made it more important than ever that a consumer should be provided with sufficient clear information about the features and benefits of the products they are buying;

• the increase in the number and complexity of financial products: has made it necessary to provide customers with more information and advice.

Now, however, there is a strong move towards a culture of recognising and preventing problems before they arise, where possible, rather than simply picking up the pieces afterwards and allocating blame and punishment (although punishment has not been discarded). This approach is clearly illustrated by the Financial Services Authority’s stated objective of moving to a more proactive stance and, in particular, its plans to base regulation on an assessment of the risk posed to consumers and to the economy by financial organisations and their products.

Government policy on the regulation of the financial services industry in the UK has, since the late 1970s, displayed what appears to be something of a paradox. There have been specific moves in what seem to be two opposite directions: in some areas, deregulation has been a key development; at the same time, many aspects of the industry have become more closely regulated. The aims of developments in all areas have been to benefit the consumer through greater choice, better service and stronger protection.

Deregulation was experienced mainly in the worlds of banking and building societies. Traditionally, banks had not been active in the mortgage market because government credit controls had severely restricted their lending activities, while building societies – operating under legislation that dated, in some cases, from as far back as the nineteenth century – were restricted to lending on mortgages and to offering simple personal savings products. But the world had moved on: the increase in home ownership was creating a huge demand for mortgages and customers were demanding a much wider range of products and services from their chosen financial providers.

The deregulation introduced in the 1980s was designed to remove these barriers, enabling institutions to broaden their services and to move into new markets. The relevant changes were introduced largely through the Building Societies Act 1986 and the Banking Act 1987. Increased competition was beneficial for customers who, in addition to having a much wider choice of both products and providers, saw a reduction in the cost of many products. The increased size and complexity of the financial marketplace, however, quickly revealed the inadequate protection afforded to customers by existing legislation. Many existing laws, such as the Prevention of Fraud (Investments) Act 1958, were quite inadequate to deal with what was now a much more sophisticated and competitive industry.

1.1 The Financial Services and Markets Act 2000

One consequence of the charges described in the Introduction was, in the 1980s and 1990s, a number of new pieces of regulatory legislation, including the Financial Services Act 1986 which included an element of self-regulation.

By the mid-1990s, however, it was becoming clear that the self-regulatory aspects of the system had not been wholly successful and that the overall structure of regulation was too fragmented for the increasingly integrated world of financial services. For example, many large banking groups – now providing a wide range of financial products and services – were regulated by the Bank of England and also by several other organisations relating to fund management, investments and marketing. This sometimes led to confusion over where regulatory responsibility lay. The collapse of Barings Bank in 1992 highlighted many of these anomalies, with both the Bank of England and the body then regulating stock market organisations (the Securities and Futures Authority) being criticised.

The first major step in the development of a new regulatory regime came in June 1998, when responsibility for the regulation of the UK banking sector was transferred from the Bank of England to a new single regulator, the Financial Service Authority (FSA). The next stage was achieved in December 2001, when the FSA assumed regulatory responsibility for almost all of the financial services industry. A wide-ranging new Act, the Financial Services and Markets Act 2000, gave effect to the new regulatory regime.

This Act provides the legislative framework through which the FSA is able to regulate the professional and business behaviour of all parts of the industry, from the largest institutions (including around 800 insurance companies and 600 banks) to individual employees and sole traders. It covers a wide range of matters, including solvency, capital adequacy, sales and marketing practices, prevention of crime, competence of managers and sales staff, complaints and compensation.

Two sectors of the industry that did not come under the wing of the FSA in 2001, however, were mortgages and general insurance. Regulation of mortgage sales continued on a voluntary basis, overseen by the Mortgage Code Compliance Board (MCCB), until their regulation under the FSA in October 2004. Similarly, general insurance continued to be the responsibility of the General Insurance Standards Council (GISC), until their regulation under the FSA in January 2005.

1.2 The FSA’s objectives, role and activities

The role of the FSA is to oversee the regulation of the financial services industry in the UK. To carry out this role requires a staff of well over 2,000 and an annual budget of over £200 million. It involves the publication of a Handbook so large that, as the Director of Policy of the Association of Independent Financial Advisers pointed out, a paper version would take up the entire shelf space in most financial advisers’ offices.

The FSA is not a government department – it is a limited company – but it does have statutory powers, given to it under the Banking Act 1987, the Financial Services and Markets Act 2000 and other legislation. The FSA’s board, which makes its policy decisions, is, however, appointed by the Treasury, which has overall responsibility for the UK financial services industry.

The FSA has also been given the following statutory objectives:

maintaining confidence in the UK financial system (including financial markets, exchanges, and regulated activities). The aim is to ensure that markets are ‘fair, efficient and transparent’;

promoting public understanding of the financial system (including public awareness of the benefits and risks of different forms of financial transactions);

securing an appropriate level of protection for consumers, but it should be noted that the FSA emphasises that it cannot provide 100% protection and an ‘appropriate’ level of protection may depend on:

– the different level of risk that relates to different investments;

– the different experience/expertise of different consumers;

– the consumers' need for accurate advice and information;

– the principle that consumers should take responsibility for their decisions;

reducing the scope for financial crime, the three main areas that the FSA seeks to control being:

– money laundering;

– fraud and dishonesty, including e-crime;

– criminal market conduct, such as insider dealing.

The performance of the FSA in regulating the industry will be judged against a set of ‘principles of good regulation’. It must be seen to be:

• allocating its resources in the most efficient and economic way;

• ensuring that the costs of regulation are in proportion to the benefits;

• taking proper account of the responsibilities of those who manage authorised firms;

• facilitating innovation and maintaining industry competitiveness;

• taking into account the international character of financial services and the UK's competitive position;

• facilitating, and not having an unnecessarily adverse effect on, competition.

The FSA carries out its role by setting standards, developing rules and regulations, supervising their implementation, authorising firms and individuals, and providing guidance and training. These and other areas of FSA activity are covered in a range of Sourcebooks, which make up the Handbook. The Handbook is broadly divided into five sections, each of which is described below. More details of relevant key aspects of Sourcebook contents are given throughout Section 1.

1.2.1 High-level standards

The ‘High-level standards’ section of the FSA’s Handbook covers:

• the threshold conditions;

• the statements of principle for approved persons;

• the ‘fit and proper’ test for approved persons;

• the principles for business;

• senior management arrangements, systems, and controls.

1.2.2 Business standards

Business standards are described in:

• the Interim Prudential Sourcebooks, which are concerned with the financial soundness of the various types of firm (such as valuation of a firm’s assets and liabilities, its reserves, and financial reporting);

• the Conduct of Business Sourcebooks, which address the standards applied to marketing and sale of financial services products;

• the Market Conduct Sourcebook, which concerns investment markets and is therefore primarily of interest to investment firms. It covers such issues as insider dealing;

• the Training and Competence Sourcebook;

• the Money Laundering Sourcebook.

1.2.3 Regulatory processes

The third section of the Handbook covers regulatory processes, including rules and guidance for firms wishing to seek authorisation, and the FSA’s enforcement powers. It also includes the Supervision Manual, which sets out the way that the FSA will regulate and monitor the compliance of authorised firms.

1.2.4 Redress/specialist Sourcebooks

The two remaining sections of the Handbook cover:

redress (including investor complaints and compensation); and

specialist Sourcebooks (including arrangements for professional firms, such as solicitors and accountants, and the supervision of Lloyd’s of London).

1.2.5 Status of provisions in the FSA Handbook

The Handbook consists mainly of ‘rules’ and ‘guidance’, and it is important to understand the difference between them.

• Most of the rules in the Handbook create binding obligations on authorised firms. If a firm contravenes a rule, it may be subject to enforcement action and, in certain circumstances, to an action for damages.

• The purpose of the guidance is to explain the rules and to indicate ways of complying with them. The guidance is not binding, however, and a firm cannot be subject to disciplinary action simply because it has ignored the guidance. It is helpful, however, for firms to know that, if they have acted in accordance with the guidance ‘in circumstances contemplated by that guidance’ (in the FSA’s words), it will be presumed that the firm has complied with the relevant rule.

It would be impossible to explore every area in this text that is covered by the FSA Handbook. It will, however, cover the areas of greatest interest to financial advisers and mortgage advisers in sufficient detail to enable them to carry out their activities in an efficient, safe and well-regulated manner.

1.2.6 Principles for firms and approved persons

The FSA's regulatory regime is based on a set of 11 ‘Principles for Business’, from which all of the more precise rules and regulations follow. They apply to the behaviour of firms and of the individuals who carry out the firm’s activities and refer to:

• the integrity with which a firm must conduct its business;

• the skill, care, and diligence with which a firm must conduct its business;

management and control: a firm must take reasonable care to organise and control its affairs responsibly and effectively, with adequate risk management systems;

financial prudence: a firm must maintain adequate financial resources;

• the proper standards of market conduct that a firm must observe;

customers' interests: a firm must pay due regard to the interests of its customers, and treat them fairly;

communications with clients: a firm must pay due regard to the information needs of its clients and communicate information to them in a way that is clear, fair and not misleading;

• the way in which a firm must manage conflicts of interest fairly, both between itself and its customers and between one customer and another;

• the customer relationship of trust: a firm must take reasonable care to ensure the suitability of its advice and discretionary decisions for any customer who is entitled to rely on its judgement;

• the adequate protection that a firm must arrange for clients' assets when it is responsible for them;

• the relations with regulators of a firm, which must deal with its regulators in an open and co-operative way, and must disclose anything which the FSA would reasonably expect notice.

There are seven further statements of principle for members of staff who are approved persons and are carrying out controlled functions (see Section 1.7.1 for a definition of approved persons and controlled functions). These principles specifically stress that approved persons must, while carrying out controlled functions:

• act with integrity;

• act with due skill, care and diligence;

• observe proper standards of market conduct;

• deal with the FSA and with other regulators in an open and co-operative way.

These principles are taken straight from the list of ‘Principles for Business’.

In addition to these, there are three principles that apply to persons who are in positions of significant influence in a firm (ie those who carry out senior or supervisory functions). Such persons must:

• take reasonable steps to ensure that the business of the firm is organised so that it can be controlled effectively;

• exercise due skill, care, and diligence in managing the business of the firm;

• take reasonable steps to ensure that the business of the firm complies with the relevant requirements and standards of the regulatory system.

1.2.7 Treating Customers Fairly

In order to ensure that these principles are translated into a practical, properly controlled regulatory regime, the FSA has established a very large body of rules, many of which are found in the Sourcebooks listed in Section 1.2.2. A selection of the important rules affecting financial advisers and mortgage advisers is also included.

The establishment of rules and regulations can, however, carry with it one very serious drawback, which is that people and organisations make it their aim to comply with the letter of the law rather than to operate according to its spirit. There is also the danger that it is sometimes possible for firms to ‘hide behind’ the rules, using loopholes or technicalities to their own advantage.

The FSA quickly became aware of this potential drawback to their complex system of rules and has introduced an initiative known as Treating Customers Fairly (commonly referred to as TCF). The aim of the scheme, which is being treated very seriously by the FSA, is to develop a more ethical ‘frame of mind’ within the industry, leading to more ethical behaviour at every stage of firms’ and individuals’ relationships with their customers.

What exactly is meant by Treating Customers Fairly? Clearly, it depends on the definition of ‘fair’, but the FSA has declined to supply a definition, claiming that fairness is a concept that is ‘flexible and dynamic’ and that it can ‘vary with particular circumstances’. Instead, firms will have to decide for themselves exactly what TCF means within their own context. What is clear is that the FSA intends that TCF will apply at every stage throughout the life cycle of financial products, beginning with product design. All the stages that follow – including sales and marketing, advice and selling, administration – must also be carried out with TCF in mind, and this carries through into all post-sales activities such as claims handling and, where necessary, dealing with complaints. The FSA has stressed that firms and employees must ‘embed the principle of Treating Customers Fairly into the firm’s culture and day-to-day operations’.

Despite failing to specify what ‘fairness’ entails, the FSA has given some guidance on the types of behaviour it would wish to see and has suggested a number of areas that a firm should consider. These include: considering specific target markets when developing products; ensuring that communications are clear and do not mislead; honouring promises and commitments that it has made; identifying and eradicating root causes of complaints.

Responsibility for the introduction of TCF lies with a firm’s senior management, which is required to ensure that TCF is ‘built consistently into the operating model and culture of all aspects of the business’.

Individuals who wish to get fully to grips with this new FSA initiative, and to demonstrate their commitment to the principles of TCF, can take an appropriate examination such as the ifs Certificate in Regulated Customer Care (CeRCC).

1.2.8 Arrangements, systems and controls for senior managers

Senior managers must take responsibility for a firm’s compliance with FSA regulations and there are three particular ways in which they are required to achieve this. The exact nature of the systems and controls used by a firm is left to its discretion but it must be able to demonstrate that these systems and controls are appropriate.

1.2.8.1 A clear chain of responsibility

Senior managers will be held personally responsible for the firm’s activities but in many large firms it is not realistic for them to do everything themselves. They must therefore identify specific individuals within the firm to take responsibility for specific areas of activity. These individuals must be made aware of their areas of responsibility and records must be kept showing a clear chain of responsibility.

1.2.8.2 Systems and controls

A firm must implement systems and controls that are ‘appropriate to its business’. These systems and controls must be clearly documented and regularly reviewed. They will relate to a wide range of the firm’s activities, including:

• chains of responsibility, delegation and reporting;

• compliance;

• assessment and reporting of risk (see also Section 1.5);

• reporting of other management information;

• competence and honesty of staff, particularly those who fill ‘approved person’ roles;

• a strategy for controlling business risks and for recovering from serious problems such as fire or computer failure;

• adequate and readily accessible records (with backup) of systems and controls must be securely kept;

• an audit of the systems and controls must be made independently of the persons who normally operate them.

1.2.8.3 Whistle-blowing

Firms should have whistle-blowing procedures in place to enable employees to report serious inappropriate circumstances or behaviour within the firm, which they believe are not being addressed. Workers who wish to report their knowledge or suspicions regarding, for example, a failure by the firm to comply with legislation, have a right to protection under the Public Interest Disclosure Act 1998. The firm’s procedures should assist staff and not hinder them in the whistle-blowing process.

1.2.9 The ‘fit and proper’ test for approved persons

The FSA has established a set of criteria for determining whether an individual is a ‘fit and proper’ person to be approved to undertake a controlled function. This refers to the need for individuals to be authorised under the terms of the Financial Services and Markets Act 2000 before they can undertake certain specified jobs or activities within the financial services industry. This is described in more detail in Section 1.7.1.

The criteria relate to a person’s:

honesty, integrity and reputation which can be judged from a number of factors, including:

– criminal record;

– disciplinary proceedings;

– known contravention of FSA (or other) regulations or involvement with companies that have contravened regulations;

– complaints received, particularly about regulated activities;

– insolvency, or management of companies that have become insolvent;

– dismissal from a position of trust or disqualification as a director;

competence or capability, in terms of meeting the FSA’s training and competence requirements (see Section 1.7.4);

• financial soundness, based on:

– current financial position;

– previous bankruptcy or an adverse credit rating.

1.2.10 The prevention of crime

The FSA is committed to reducing financial crime of all kinds, in particular:

market abuse which is separated (under EU definitions) into two aspects:

insider dealing, where a person who has information not available to other investors (eg a director with knowledge of a takeover bid), makes use of that information for personal gain;

market manipulation, where a person knowingly gives out false or misleading information (for instance about a company’s financial circumstances) in order to influence the price of a share for personal gain;

money laundering, which is dealt with in Section 2.

1.3 The FSA’s approach to regulating firms and individuals

Any financial services organisation carrying on business in the UK must be authorised by the FSA if it carries out regulated activities in relation to regulated investments. Regulated activities and regulated investments are defined in Sections 1.3.1 and 1.3.2. Similarly, individuals who carry out certain specified controlled functions also have to be authorised, as described in Section 1.7.1.

1.3.1 Regulated activities

The activities for which firms must be authorised were first listed in the Financial Services and Markets Act 2000 (Regulated Activities) Order 2001, often referred to simply as the Regulated Activities Order or RAO. These activities include:

• accepting deposits;

• effecting and carrying out insurance contracts (including funeral plans);

• dealing in and arranging deals in investments;

• managing investments;

• establishing and operating collective investment schemes;

• establishing stakeholder pension schemes;

• advising on investments;

• mortgage lending and administration;

• advising on and arranging mortgages;

• advising on and arranging general insurance.

Permission is given in the form of a list of regulated activities that the firm is allowed to carry out; it also shows the regulated investments with which the firm is allowed to deal. The relevant section of the FSMA 2000 under which permission is granted is Part IV – as a result, this form of permission is often referred to as Part IV permission.

1.3.2 Regulated investments

The RAO (see above) also defines regulated investments. They include:

• deposits;

• electronic money (e-money);

• insurance contracts, including funeral plans;

• shares, company loan stocks and debentures, and warrants;

• gilt-edged stocks and local authority stocks;

• units in collective investment schemes;

• rights under stakeholder pension schemes;

• options and futures;

• mortgage contracts.

The FSA defines two key categories of regulated investments: securities (such as shares, debentures and gilts), and contractually based investments (including life policies, personal pensions, options and futures).

1.4 Capital adequacy

A vital element of the work of any industry regulator is to ensure that the firms operating in the industry are prudently managed. The aim is to protect the firms themselves, their customers, and the economy, by establishing rules and principles that should ensure the continuation of a safe and efficient market, able to withstand any foreseeable problems.

One of the key areas of prudential control for financial institutions relates to their capital adequacy. There are different rules for deposit-takers (eg banks and building societies), for investment firms and for life assurance companies.

1.4.1 Capital adequacy regulations for deposit-takers

Regulations about capital adequacy broadly state that institutions must have sufficient capital to make it very unlikely that deposits will be placed at risk. The meaning of ‘capital’ in this context is perhaps best illustrated by the fact that it is also sometimes referred to as own funds, ie the bank’s own capital base, obtained from shareholders and related sources, as distinct from funds deposited by customers.

Although a bank’s lending is generally financed by deposits, any losses made (for instance if a loan is written off because repayment cannot be obtained) should be borne by shareholders rather than by depositors. Minimum requirements for capital adequacy are set to protect a bank's depositors so that they do not lose money, whereas shareholders are expected to take risks.

The Basel Committee on Banking Supervision, a multinational body acting under the auspices of the Bank for International Settlements, first established an international framework for deposit-takers (ie principally banks) in 1988. This agreement, which – among other things – set out minimum capital requirements for banks, was commonly referred to as the Basel Accord. This has now been superseded by a new expanded Accord, commonly known as Basel II (see below), which is due to become fully operational in 2007.

These minimum capital requirements are specified in terms of a bank’s solvency ratio, which means that the capital required is denominated as a proportion of the bank’s assets (ie mainly its loans), with appropriate allowances made for the perceived risk level of different assets.

The solvency ratio is defined as own funds of the institution as a percentage of the risk-adjusted value of its assets. (This reflects the very reasonable principle that any losses made on traditional banking business – such as debts written off when borrowers default – should be carried by the institution’s shareholders and not by the investors whose deposits provide the funds that the institution lends out.) Current regulations require credit institutions to keep a solvency ratio of at least 8%. This means that their own funds must amount to at least 8% of their risk-weighted assets. In practice, institutions normally keep more than the required 8%.

‘Own funds’ means the bank’s paid-up share capital, plus any retained profits. The ‘risk weighting’ of assets is a process that is largely self-explanatory. Since the solvency ratio is designed, broadly speaking, to calculate how much an institution must hold to cover the risk of loss on its lending (its credit risk), each asset is categorised according to risk. The percentage contribution of the less risky assets to the risk-weighted total is less than that of the more risky assets, as in the following table of examples.

Figure 1: Example percentage contributions to a bank’s risk-weighted lending total

0%

Cash in hand and equivalent items.

20%

Loans to the European Investment Bank and to multilateral development banks. Also loans to governments (such as gilt-edged stocks in the UK) and local authorities.

50%

Loans fully secured by mortgages on residential property.

100%

Unsecured loans.

Under Basel II, the minimum capital requirements for credit risk remain broadly as described above, although there is more flexibility to reflect the business of individual institutions.

Capital requirements for operational risk are included for the first time in Basel II. Operational risk is the risk of loss from failed or inadequate internal processes, people and systems, or external events: this might include computer failure, a serious earthquake or staff fraud. The basic approach to calculating the capital required is to multiply the institution’s gross annual income (averaged over the past three years) by 0.15. Insurance held against the events happening cannot be offset against this. For large organisations with different business lines, a more sophisticated system (called the standardised approach) can be applied, using different multiplying factors for each line.

In addition to the traditional ‘capital requirements’ approaches, Basel II introduced a more robust system of supervision. This includes the requirement for banks to carry out ‘stress tests’ to ascertain the extent to which they would have sufficient capital if certain unexpected adverse economic conditions prevailed. These supervisory processes are backed by a set of disclosure requirements to ensure that banks publish sufficient information to enable market participants to assess a bank’s risk profile and the extent of its capitalisation.

1.4.2 Capital adequacy for investment business

In the early 1990s, it was recognised that investment firms that are not credit institutions should have the same freedom to provide services across the frontiers of the EU as is available to banks and other credit institutions. In order to achieve fair competition on investments, the European Directive on Investment Services in the Securities Field was issued in 1993 and came into force in 1996. It is commonly known as the Investment Services Directive (ISD). Under the ISD, firms based in one EU state can provide investment services in other states but are generally subject to conduct of business rules imposed in the states where the business is transacted.

The ISD does not cover all investment firms or all investment services. For instance it does not apply to:

• insurance and reinsurance companies;

• investment services provided by parent companies exclusively for their subsidiaries, or by subsidiaries exclusively for parent companies;

• persons who provide investment services in an incidental manner in the course of their professional activities – such as solicitors – provided that their professional activities are regulated by a legal or ethical code that does not exclude the provision of investment services;

• employee share schemes;

• central banks and other national bodies performing similar functions.

The types of investment activity covered by the ISD include:

• receipt and transmission of orders from investors regarding the purchase or sale of specified types of investment (see the list below);

• execution of such orders on behalf of customers;

• discriminatory management portfolios (on a client-by-client basis) of specified types of investments in accordance with mandates given by investors;

• underwriting the issue of any of the specified investments (see below).

The specified investments covered by the ISD are:

• transferable securities, such as stocks and shares;

• units in collective investment undertakings, such as unit trusts;

• money market instruments;

• financial futures contracts;

• forward interest-rate agreements;

• interest rate, currency and equity swaps;

• options to acquire or dispose of the instruments mentioned in this list, including options on currency and on interest rates.

The ISD has now been revised by a new directive, the Markets in Financial Instruments Directive (MiFID).This gives investment firms the right to operate throughout the EU on the basis of a single authorisation in its home state. The aim of the directive is to make life simpler by imposing a single set of rules across the EU. Firms affected will include securities and futures firms, banks conducting securities business, recognised investment exchanges and alternative trading systems. Implementation of MiFID in the UK is expected to take place in 2007.

While MiFID covers broadly the same range of investments as ISD, there is one significant addition in that regulation is extended to include investment advice. MiFID includes new standards for managing conflicts of interest, best execution and suitability requirements. ‘Best execution’ rules require that the best possible deal is obtained for clients, taking into account not only price but also speed and likelihood of execution and settlement.

In conjunction with the investment directives described above, the Capital Adequacy Directive (CAD) sets out the requirements for the capital adequacy of investment firms. The CAD established minimum capital requirements to cover market risks arising from debt, equity and related derivatives in the trading books of those credit institutions and investment companies that are subject to the provisions of MiFID.

Minimum initial capital requirements are split into two categories:

• investment firms, whose activities are limited to transactions on behalf of clients (eg holding clients’ money and securities, receiving and passing on clients’ orders to buy or sell investments, executing clients’ orders and managing clients’ portfolios), must have initial capital of at least €125,000;

• other firms who deal in financial instruments for their own account or underwrite issues of financial instruments on a firm commitment basis must have initial capital of at least €730,000.

The authorities may sometimes permit firms in the first category, who only carry out transactions on behalf of clients, to hold investments temporarily on their own account, provided that the situation arises from a failure to match a client’s order precisely.

1.4.3 Solvency margins for life assurance companies

Determining whether a life assurance company is solvent is a more complex process than determining solvency for most other companies – more complex even than for other financial services companies such as credit institutions. This is because the liabilities of a life assurance company relate to payments that the company may or may not have to make at unknown dates in the future, eg as a result of a death claim on a life assurance policy. Determination of the current value of these future liabilities, based on estimates of future mortality rates and future interest rates, is the province of actuaries. Although the valuation liabilities –known in the Life Directive issued by the EU in 2002 as mathematical provisions – must continue to be assessed according to the professional judgment of the actuarial profession, the directive sets out principles designed to harmonise the sometimes very technical methods and calculations used.

The directive requires that a life assurance company must maintain an ‘adequate’ solvency margin at all times in respect of its entire business. The solvency margin is the excess of the company’s assets over its mathematical provisions (the discounted current value of its liabilities).

An ‘adequate’ solvency margin means a margin that is at least equal to that prescribed by the directive. The regulations are complex and the detail is beyond the scope of this text, but the basic rule is that, for policies that carry an investment risk (such as endowment assurances), the required minimum solvency margin is 4% of the mathematical provisions – in other words, the value of a life company’s assets must be at least 104% of the value of its liabilities. For policies with no investment risks (such as term assurance), the percentages are less. This reflects the fact that actuaries can be more confident about future mortality rates than about future yields on investments.

The ‘competent authorities’ in individual EU states (eg the FSA in the UK) can, in extreme circumstances, relax the rules on a temporary basis if they feel it is appropriate to do so. In early 2003, in the wake of a deep and continuing fall in the value of stock market securities, the FSA indicated that it would not take action against life assurance companies that had become, or were in danger of becoming, technically insolvent under the 4% rule, provided that they could show that they were taking steps to rectify the situation. This would normally mean taking action to reduce their prospective liabilities, for instance by reducing the levels of annual bonuses and terminal bonuses on with-profits policies.

The directive also sets out the types of assets that can be used to represent a company’s solvency margin, including:

• paid-up share capital;

• statutory and free reserves;

• profit brought forward after dividends have been paid;

• cumulative preference-share capital and subordinated loan capital, but at only up to 50% of the solvency margin.

1.5 The risk-based approach

The FSA has made it clear that its approach will be radically different from that of earlier regulators. In particular, it will:

• employ a risk-based approach;

• aim to act in a proactive rather than a reactive way.

It also recognises that regulation has to be built on realistic aims and has stated that it will not aim to prevent all failure. The FSA stresses not only the responsibilities of firms' own managements in this regard, but also the need for consumers to take some responsibility for their own decisions. This appears to be a tacit admission that there is a danger in the 21st century of consumerism going too far and eventually acting to the detriment both of providers and of consumers themselves.

The FSA claims that its new approach will ‘integrate and simplify’ the different approaches employed by its predecessors. Some practitioners and commentators, however, feel that simplicity has not been – and is unlikely to be – achieved.

The integrated approach is based on systems and controls that reflect the risk factors involved rather than the business sector from which the firm comes – reflecting the fact that many firms now operate across a wide range of product areas.

The FSA has listed the main risks that financial services consumers face:

prudential risk – eg the risk of a firm collapsing because of allegedly incompetent management, as Equitable Life was in danger of doing;

bad faith risk – the risk of loss due to fraud, misrepresentation, mis-selling or non-disclosure. There have been instances of advisers taking clients’ funds and applying them for their own ends;

complexity/unsuitability risk – the risk of a customer not understanding a product or not realising that it is not suitable for his or her needs;

performance risk – the risk that investments fail to deliver hoped-for returns, as has been the case with some endowments used for mortgage repayment purposes.

The FSA aims to reduce prudential and bad faith risks, and possibly some aspects of complexity/unsuitability risk, but it is not responsible for protecting consumers from performance risk. This is reflected in the fact that the industry’s consumer protection schemes do not, for example, protect investors who have lost money because of a fall in stock market prices. The FSA will, however, aim to educate consumers about opportunities, risks and potential rewards.

The FSA's risk-based approach seeks to identify risks that may prevent it from achieving its objectives, to assess those risks and to prioritise them. The risks may arise from a number of different areas, ie firm-specific risks, product-specific risks and macroeconomic risks.

Assessment of risks is a complex process, but the following illustration may help to clarify the FSA's approach (which is set out in more detail in its booklet A new regulator for the new millennium). Consider a firm-specific risk, for instance the risk of a particular firm collapsing. The overall level of risk is defined by the FSA as being a combination of probability factors and impact factors. This reflects the fact that the seriousness of a problem depends both on the chance of it happening and on the effects of it happening.

Probability factors relate to the likelihood of a problem occurring and might be categorised under various headings:

business risk – such as the firm's business strategy, its capital adequacy, its accounts;

control risk – such as the quality of its management, internal systems and controls;

consumer relationship risk – such as marketing and advice practices.

Impact factors relate to the effect on the economy, the industry or the customer if a particular event were to occur. This might include:

– the likely effect of the collapse of the firm on the whole industry, or even on the economy;

– the size of its customer base and the nature of the customer relationship (eg investors, borrowers);

– the availability of compensation for loss.

This risk assessment process will be applied to all firms and will determine how closely supervised each firm will be. The FSA allocates each institution to one of four ‘impact’ bands: Category A is high risk; Categories B and C are medium risk; Category D is low risk. Initial investigations suggest that less than 1% of institutions fall into Category A (high risk), whereas the great majority are Category D. It has been estimated that – not surprisingly – high impact firms have, on average, about 65% of market share; the collapse of a large organisation clearly has greater overall impact than the collapse of a small one.

1.6 Discipline and enforcement

Although the FSA has said that it aims to be proactive rather than reactive in its activities, there will undoubtedly be occasions when it needs to investigate situations in which it believes that the regulations have been broken and possibly to discipline organisations or individuals.

The FSA is empowered to undertake general investigations into the business of authorised persons by looking at the business as a whole or at particular aspects of that business.

The FSA is also empowered to undertake specific investigations if it has specific suspicions about the activities or behaviour of an authorised person. The circumstances under which this might occur cover a wide range of situations including, for example, suspicion of an authorised person:

• contravening regulations;

• providing false information;

• falsifying documents;

• acting outside the scope of his or her Part IV permission;

• participating in money laundering;

• allowing persons who are not approved to carry out controlled functions;

• falsely claiming to be authorised;

• undertaking insider dealing or market manipulation.

The person who is appointed to carry out the investigation on the FSA’s behalf has the power to:

• demand that the person being investigated or anyone connected with them:

– answer questions,

– provide information;

• demand that any person (whether or not they are being investigated or are connected with the person under investigation) provide documents. In the case of a specific investigation, any person can also be required to answer questions or provide information.

If there are reasonable grounds for believing that someone has not complied with the requirement to provide information or documents, the FSA can apply to a Justice of the Peace for a search warrant to enter a property and seize documents or take copies.

1.6.1 Enforcement powers

If the FSA is satisfied that it has discovered a contravention of its rules, it has a number of steps that it can take, depending on its view of the nature and/or the severity of the contravention. Some of these are described below.

Variation of a firm’s permissions: this may involve removal of one of the firm’s permitted regulated activities or a narrowing of the description of a particular activity.

Withdrawal of approval: the FSA might withdraw a person’s approval to carry out some or all of the controlled functions that they currently carry out.

Injunction: if a person has contravened a regulation, the FSA can apply for an injunction to prevent that person from benefiting from the action, for instance by selling assets that they have misappropriated.

Restitution: similarly, if a person has benefited from a contravention of a regulation, the FSA can ask the court for an order requiring that person to forfeit to the FSA any profit made from the activity.

Redress: if it can be shown that losses have been made by identifiable customers as a result of the contravention of a rule, the FSA may be able to obtain a court order requiring such losses to be made good. There may be other more appropriate ways of that customer pursuing such claims, however, for instance through the Financial Ombudsman Service or the Financial Services Compensation Scheme (see Section 3).

Disciplinary action: if an approved person or an authorised firm is judged to be guilty of misconduct, the FSA has a range of options regarding the sanctions it might apply. These are:

– to issue a private warning;

– to publish a statement of misconduct;

– to impose a financial penalty.

1.7 FSA Conduct of Business Sourcebook

The Conduct of Business Sourcebook is part of the FSA Handbook. It draws on the principles established in the FSA’s ‘Principles for Business’ (and elsewhere) and sets out, in more detail, the rules by which approved persons must operate when carrying out their controlled functions.

There is a very wide range of rules covered in the Sourcebook (and in others) and this test will look only at these.

1.7.1 Approved persons and controlled functions

Any person working in an authorised firm who carries out a controlled function must be approved by the FSA. Approved persons are always approved to carry out a specific controlled function or functions.

The concept of approved persons is designed to cover all areas of financial services and all types of functions, so some controlled functions will not apply in all areas. For completeness, however, the full list of controlled functions is set out below. They are sub-divided into five categories.

1.7.1.1 Governing functions

Governing functions relate to those of the people who run the business, even those who do not necessarily do so on a day-to-day basis such as non-executive directors and sleeping partners including the:

• director;

• non-executive director;

• chief executive;

• partner (including those in limited liability partnerships);

• director of a unincorporated association;

• small friendly society;

• sole trader (but this only applies if the sole trader has other people working for him).

        1. Required functions

A required function relates to:

apportionment and oversight. This is dealt with by the senior person who has overall responsibility for organising the firm in such a way that its regulatory responsibilities will be met;

EEA investment oversight;

compliance oversight;

money laundering reporting (see also Section 2);

• the duties of the appointed actuary.

1.7.1.3 Systems and control functions

Systems and control functions, and significant management functions (see below), are often carried out by people who also carry out governing functions – if so, these people do not require separate approval for systems and control functions such as:

• finance;

• risk assessment;

• internal audit.

1.7.1.4 Significant management functions

Significant management functions are split into the management of:

• designated investment business;

• other business operations;

• insurance underwriting;

• financial resources;

• settlements.

1.7.1.5 Customer functions

Customer functions are, in essence, the roles that involve giving advice to clients, such as that of:

• an investment adviser;

• a trainee investment adviser;

• a corporate finance adviser;

• a pension transfer specialist;

• an adviser on syndicate participation at Lloyd’s;

• customer trading;

• investment management.

1.7.2 Advertising and financial promotion rules

A financial promotion is defined as an ‘invitation or inducement to engage in investment activity’. This includes:

• advertisements in all forms of media;

• telephone calls;

• marketing during personal visits to clients;

• presentations to groups.

Financial promotions can be ‘communicated’ only if they have been prepared, or approved, by an authorised person.

There is a distinction between:

real time financial promotions, such as personal visits and telephone conversations; and

non-real time financial promotions, such as newspaper advertisements and those on Internet sites.

Examples of the rules applying to advertisements and other financial promotions are as follows:

• they must be clear, fair and not misleading, and they must not disguise their purpose;

• a record must be kept of all non-real time promotions and their approval by an authorised person. This record must include proof of all factual claims made;

• non-real time promotions must show the name of the firm and its address, or other contact details (telephone, fax, or email addresses are acceptable);

• it is not necessary to indicate that the firm is regulated by the FSA, except on advertisements for direct offers such as off-the-page newspaper adverts;

• non-real time promotions must include a clear and adequate description of the product or service, and must explain the risks involved and the nature of the client’s commitment;

• information about past performance must be based on an appropriate period of not less than five years (or the period for which the product has been available if less);

• when the performance of equity-linked products is compared to that of deposits, it must be made clear – in equally prominent terms – that the equity-linked product does not have the capital security of a bank or building society deposit.

There are particular rules about unsolicited real time promotions, for instance:

• they are permitted only in relation to packaged products such as life assurance policies and unit trusts. They are not permitted in relation to shares;

• unsolicited telephone calls or visits must not be made during unsocial hours, generally taken to mean between 9.00pm to 9.00am Monday to Saturday and on a Sunday;

• the caller must check that the recipient is happy for him to proceed with the call.

1.7.3 Record-keeping

The maintenance of clear and readily accessible records is vital at all stages of the relationship between financial services professionals, their clients and the FSA, from details of advertisements to information collected in factfinds, to the reasons for advice given and beyond. Record-keeping requirements for the different stages can be found at appropriate points within the Conduct of Business Sourcebook, with details of what must be kept and the minimum period for which it must be retained.

There are many business reasons for maintaining good records. From a regulatory point of view, the most important reason is to be able to demonstrate compliance with the regulations. Records can be kept in any appropriate format, which includes storage on computer, although the rules say that records stored on computer must be ‘capable of being reproduced on paper in English’.

Firms are expected to take reasonable steps to protect their records from destruction, unauthorised access and alteration.

1.7.4 Training and competence

The FSA’s philosophy of regulation is to be proactive rather than reactive and there is little doubt that one of the major steps towards the achievement of this objective lies achieving high levels of knowledge and ability among financial services staff. This is reflected in the importance that the FSA places on training and competence.

The FSA has published a Training and Competence Sourcebook (as part of its overall Handbook) that requires firms to make certain commitments regarding the competence of all persons who are employed in controlled functions (see Section 1.7.1). It is particularly prescriptive in relation to three types of employees, for whom it sets out detailed training and competence rules:

• financial advisers and those who deal in, or manage, investments;

• supervisors of those advisers, dealers or fund managers;

• supervisors who oversee certain ‘back-office’ administrative functions, particularly within a product provider (eg supervisors of the underwriting or claims functions in a life assurance company).

These training and competence rules fall into the following categories.

1.7.4.1 Recruitment

Firms must check that individuals being recruited for a particular post have the knowledge, skills, and qualifications appropriate to that particular post. This means, for instance, that firms must research the applicant’s background, in addition to preparing a clear job description for the post, specifying the knowledge, skills, and qualification achievement required for the job.

If a new recruit has no industry background, then full training must be given. If, on the other hand, he has been assessed as competent by a recent previous employer, there are transition rules allowing recognition of this prior competence. This means that he can initially be assessed as competent by his new employer on the basis of his existing skills and experience, provided that he will be carrying out substantially the same role as before.

1.7.4.2 Training

Firms must, at appropriate intervals, determine each employee’s training needs and must organise training that is both appropriate and timely. The success of the training in achieving its objectives must be evaluated.

1.7.4.2.1 Assessing competence

Employees must not be allowed to engage in carrying out any of the activities covered by these rules unless they have been assessed as competent in that activity. This means that the employer must be satisfied that the employee has:

• achieved an adequate level of knowledge and skills; and

• passed each module of an appropriate examination.

An employee may only engage in such an activity before being assessed as competent if they act under appropriate supervision. In this case, the firm must ensure that the employee has:

• acquired an adequate level of knowledge and skills to operate when supervised; and

• passed the relevant regulatory module of an appropriate examination.

1.7.4.2.2 Appropriate examinations

Approved persons who carry out certain controlled functions are required to achieve a pass in an appropriate examination as demonstration of their competence. Lists of appropriate examinations for different functions are held by the Financial Services Skills Council (FSSC). The FSSC sets the standards for appropriate examinations: awarding bodies submit proposals for particular examinations; when these are accredited, they are added to the lists.

The ifs’ Certificate for Financial Advisers (CeFA®) and the Certificate in Mortgage Advice and Practice (CeMAP®) are examples of appropriate examinations for financial advisers and for mortgage advisers respectively.

1.7.4.2.3 Maintaining competence

As well as ensuring that employees become competent, firms must have definite arrangements in place for ensuring that they maintain that competence. Although there is no specified minimum for the time that should be spent on continuing professional development (CPD), employees should take steps to refresh and expand their knowledge and skills levels. Some practitioners suggest that around 50 hours per annum is appropriate.

Methods used may include training courses, private study, conferences or any other activity, appropriate to the role and the needs of the employee.

1.7.4.2.4 Record-keeping

Firms must maintain records showing how and when employees’ competence has been and is being assessed. All records relating to the training and competence of individual employees must be retained for at least three years after they leave the firm. For pensions transfer specialists, records must be kept indefinitely.

Typical records might include some, or all, of the following:

• details of prior competence;

• initial assessments;

• training courses etc attended;

• assessment by written examination or by observation;

• success in appropriate examinations;

• summary of meetings/discussions with supervisor.

1.7.5 Specific rules for financial advisers

The FSA’s Conduct of Business Sourcebook covers a variety of aspects of business behaviour within the financial services industry, but one particular section of the Sourcebook is of special relevance to financial advisers: Part 5, which relates to advising and selling.

Part 5 covers the relationship between the adviser and the client, the independence (or not) of the adviser, the collecting of information, the requirement to give suitable advice and to describe clearly the nature of the products, the opportunity to withdraw from the contract and the question of the adviser’s remuneration.

These topics are dealt with in the next subsection.

1.7.5.1 Rules about the process of advising clients

1.7.5.1.1 Types of customer

There are three defined categories of customer, which can be broadly described as follows.

Market counterparty: this category provides the lowest level of investor protection. A market counterparty is someone who is ‘in the business’, that is, someone who transacts the same kind of business for customers as he is proposing to transact for himself. His knowledge and understanding will be deemed to be very high, so the duty of care owed to him by an adviser would be low.

Intermediate customer: this category provides an intermediate level of investor protection. Where a firm or institution is acting on behalf of a private customer, it may (by agreement) be classified as an ‘intermediate customer’ rather than a market counterparty. This might happen when the firm has decided that, in order for the interests of its customer to be properly protected under the conduct of business rules, it should itself benefit from the protections available to intermediate customers.

Private customer: this category provides the highest level of investor protection and comprises customers who do not fall into either of the previous categories – in other words customers who might be described as ‘the man in the street’ and who cannot be expected to have anything more than a simple general understanding of financial services. It is expected that most customers will fall into this category.

1.7.5.1.2 Terms of business

All advisers are required to have a written agreement with the client, which sets out the basis of their business relationship. In most cases this takes the form of a terms of business letter, issued separately or included as part of an initial disclosure document (IDD – see Section 1.7.5.2.3).

All new clients must be informed of the terms of business before any information is sought or advice given. If the business transaction results from an off-the-page advertisement, the terms of business can be sent with the first response.

A terms of business letter is not required if:

• the customer has received one in the past and the terms on which business is transacted have not changed; or

• the customer has entered into a client agreement (see below); or

• the customer is a professional investor.

The terms of business will typically address the following key issues:

1.7.5.1.3 Client agreement

A client agreement extends the terms of business by including additional elements. It is required when the service to be provided by the firm includes higher-risk investment business such as discretionary investment management services (see Section 1.7.5.1.4) and transactions in certain types of financial derivatives (futures and options). A client agreement would not usually be required for advisory services involving life policies, pensions and unit trusts.

The agreement reflects the fact that the customer is placing an increased reliance on the adviser’s advice and service. Issues that it addresses may include:

• a description of the client’s aims;

• whether or not restrictions are imposed on the adviser in dealing with the client’s business;

• confirmation that the client will not be committed beyond the actual amount placed in the adviser’s care;

• an explanation of how the agreement can be terminated at any time;

• an explanation that the client’s right to cancel deals within the cooling-off period is waived;

• details of why, how and when future unsolicited calls may be made;

• how charges will be made and collected from the client.

1.7.5.1.4 Discretionary investment management agreement

A discretionary investment management agreement is necessary when a client allows the adviser discretion over investment choice, for instance where the adviser is handling a portfolio of investments and can change or switch them without the client’s individual agreement to every separate transaction.

It is a customer agreement with additional features. In particular it must specify the limits of discretion within which the adviser can operate in his capacity as investment manager.

1.7.5.2 Status of advisers and disclosure of status

1.7.5.2.1 Polarisation and depolarisation

One of the significant concepts introduced by the Financial Services Act 1986 was polarisation, which meant that all advisers had to be either independent or tied, and that they must make their status clear to clients before giving any advice.

Tied advisers advise on and sell the products of only one company (or group of related companies).

Independent financial advisers (often known as IFAs) give advice across the whole financial services market and must select not only a suitable type of product for the client but also the most appropriate product provider.

By the end of the 1990s, however, it was becoming clear that the polarisation regime was no longer an ideal way of protecting the customer against the danger of commission bias ie the tendency of advisers to recommend those products that pay larger commissions.

In January 2002, the FSA issued a consultation paper (‘Reforming Polarisation – Making the Market Work for the Consumer’) that effectively signalled the end of polarisation by proposing that the status of advisers should simply be a matter of disclosure to the customer. A broader range of types of status as to be permitted, provided that customers are made aware of precisely what products are available, where they are being sourced from, exactly how the adviser will be remunerated and what the level of that remuneration might be.

The new regime, known as depolarisation, was fully operative from 1 June 2005, and is designed to make the process of buying financial products clearer. The two major innovations of the new system are:

• the change from two to three basic types of status for advisers (described below);

• a new way of determining and explaining the way in which clients pay for advice (see Section 1.7.5.5).

Under the new rules, advisers are permitted to operate in one of three categories:

• fully independent advisers, who offer products from across the whole of the market. In practice – because of the huge size of the marketplace – independent advisers will be allowed to select from a smaller ‘panel’ of product providers; this panel must, however, include a range of providers sufficient to reflect the spread of products available across the market;

• advisers who offer products from a limited range of specified providers. This system is commonly known as multi-tie and allows advisers to use, for instance, one provider for protection policies, another for pensions and another for mortgages;

• advisers who are tied to only one provider (or a linked group of providers known as a marketing group – normally all subsidiaries of one organisation). This type of adviser will offer only products from that company or group.

Advisers are obliged to specify to their clients, before any business is discussed, the category in which they operate.

Customers will receive two important disclosure documents that the FSA have branded as key facts documents. The first, Key facts about our services, is the initial disclosure document described in Section 1.7.5.2.3, and tells the customer about the type of advice offered and the range of products available. The second document, Key facts about the cost of our services is commonly known as the menu, and is described below.

1.7.5.2.2 The ‘menu’ approach

All advisers must give to clients a document entitled Key facts about the cost of our services at the beginning of any consultation that may result in the giving of advice. The guide will include information explaining:

• the services provided by the firm;

• that different firms offer customers different options for meeting the cost of the advice (ie fees or commission);

• whether the firm charges fees, takes commission or offers a choice between fees and commission;

• where the firm offers a fee-based option, what the cost of the fee will be;

• where the firm takes commission for a product it recommends, the amount of commission it will receive and how this compares with the market average for similar transactions.

Advisers who class themselves as independent will have to be a whole-of-market firm (ie offer advice across the whole market or a specified sector of the market) and will have to offer (but not necessarily insist on) a fee-based option. Whole-of-market firms are technically supposed to select products from the whole range of product providers; in practice, however, they are permitted to select from a panel of companies, provided that they can show that the panel is representative of the whole market.

Advisers who are tied to a particular product provider are, of course, still required to give advice as to what they believe is the most suitable type of product for the client, based on the client’s circumstances and needs. If the most suitable type of product is not one that is available from the provider to which they are tied, it is not permissible to recommend or sell the product from the provider’s range that is ‘next best’. If the provider does not offer a fully suitable product it is permissible, although not mandatory, to recommend that the client seeks independent advice to obtain a suitable product.

1.7.5.2.3 Initial Disclosure Document

The menu document described above will be provided to customers alongside an initial disclosure document (IDD), which will set out the key facts about the firm and its services in a standard format. The information contained in this document will include:

• the types of products offered;

• whether the products are sourced from the whole market;

• whether advice and recommendation is provided;

• whether payment is required for the service;

• details of ownership and regulation;

• how to complain to the company and, if not satisfied, to the Financial Ombudsman Service;

• how to obtain compensation from the Financial Services Compensation Scheme.

1.7.5.3 ‘Know your customer’ rules

Under ‘Know your customer’ rules, An adviser must not give advice to a client unless he has fully ascertained the client’s personal and financial circumstances relevant to the services that the adviser has agreed to provide.

This process is carried out by the completion of a confidential client information questionnaire, commonly known as a factfind. There is no prescribed format for this document. The information gathered normally includes the following details about the client, spouse, children and other dependants:

personal information, ie name, address, date of birth, marital or relationship status, state of health;

employment details, ie occupation, employer details, income and benefits, pension arrangements;

assets, ie property, personal belongings, savings and investments, policies;

liabilities, ie mortgage, other loans, credit cards;

expenditure, ie household expenses, loan repayments, regular savings, holidays, luxuries;

attitudes and objectives, including attitude to investment risk.

The ‘Know your customer’ rules specifically require advisers to take all reasonable steps to ensure that the client understands the nature of any risks implicit in the product proposed. Examples are whether or not the customer’s capital will be returned in full or whether or not the level of life cover is sustainable for the duration of the term without an increase in premiums. The extent of these requirements will depend on the client’s experience and knowledge of the type of product under consideration.

Advisers must also determine the customer’s risk profile: in other words, how much risk, if any, is the customer willing to take with his capital?

The information obtained through the factfind must be retained for a specified period of time, depending on the nature of the product recommended. These periods are:

• indefinitely for pension transfers/opt-outs and free-standing AVCs;

• six years for life policies and pension contracts;

• three years for all other products.

In practice advisers will wish to retain the information in all cases for as long as they believe they may be required to justify the advice and recommendations given.

1.7.5.4 Suitability of advice

Advisers must recommend the product or service that is most suitable for the client, based on the information supplied by the client and on anything else about the client of which the adviser should reasonably be aware. The recommendation must be solely in the best interests of the client and no account should ever be taken of the commission that might be payable to the adviser.

1.7.5.4.1 Suitability letters

A suitability letter explains why the particular product recommended is suitable for the client based on his particular personal and financial circumstances, his needs and priorities as identified through the fact-finding process and his attitude to risk (both in general terms and in relation to the specific recommendation made). It should be clear and concise and written in plain English, and must be signed by a person who is authorised to advise on the type of product recommended.

Suitability letters are required for:

• life policies;

• pension policies;

• unit trusts, investment trusts and OEICs;

• pension transfers/opt-outs.

A suitability letter should be provided as soon as possible after the transaction has been effected, and no later than the date when the cancellation notice is issued to the client (see Section 1.7.5.8).

1.7.5.5 Execution only

Some transactions with some customers may be carried out on an execution-only basis, which means that, rather than wanting an adviser to make recommendations, the customer instructs him to effect a specific transaction on his behalf detailing in full the nature of the product required.

For an execution-only transaction, the adviser’s duty of care to fully explain the nature of the transaction and risks involved does not apply. The customer is acting entirely on his own responsibility.

Advisers who deal with this type of client are required to obtain the client’s signature confirming that the transaction is execution-only. Similarly, where a non-execution-only client wishes to effect a transaction that contravenes any advice given, the adviser will commonly require the client to sign to that effect.

It is expected that only a very small proportion of any adviser’s cases would be on an execution-only basis.

1.7.5.6 Charges and commissions

The seventh of the FSA’s ‘Principles for Business’ (Communications with clients – see Section 1.2.6) requires a firm to ‘pay due regard to the needs of its clients and communicate information to them in a way that is clear, fair and not misleading’. This includes the need to ensure that a private customer is made aware of the direct or indirect costs of financial products or services he may purchase, so that he is better able to make informed choices.

1.7.5.6.1 Excessive charging

The rules specifically require that charges to clients must not be excessive. In determining what constitutes excessive charges, advisers should consider:

• how the charges compare with those of other advisers for similar services;

• whether the charge constitutes an abuse of the trust that the customer has placed in the adviser.

1.7.5.6.2 Disclosure of charges

When an adviser transacts designated investment business for a client, the basis or amount of the charges must be disclosed in writing before the business is transacted. This is normally done in the terms of business letter.

If the business is on an execution-only transaction and written disclosure would delay the transaction, the firm can make the disclosure verbally before the transaction is executed and provide written confirmation within five business days.

If the product being recommended is a ‘packaged’ product such as a life policy, the adviser must disclose in cash terms the amount of commission that would be received. This information is normally included in the key features document (see Section 1.7.5.7). If the terms of a packaged product are varied in circumstances that require the issue of a cancellation notice, eg an increase in premiums on a life policy, any consequent increase in commission must be disclosed.

1.7.5.7 Product disclosure

Advisers who advise on or sell packaged products (eg life policies, pension policies, unit trusts and investment trusts) must provide clients with written details of the key features of a product before the sale is concluded. Although it is the adviser’s responsibility to provide the documents, the product providers usually prepare the papers. It is a requirement that key features documents should be of the same quality as the materials used for marketing purposes.

The format for supplying the information is specified by the FSA and cannot normally be changed. The rules on what must be included are very detailed but, as a broad guide, a key features document will cover the following issues:

• the essential elements of the product;

• details of risk factors related to the product;

• whether the levels of income or capital might vary;

• an illustration of projected cash-in values, typically for the first five years and then at five-year intervals;

– projections must be based on the actual amounts that the customer will pay. They must be calculated at projected rates specified by the FSA and it must be stressed that they are for illustration purposes only and are not guaranteed;

• the consequences of making the product paid-up;

• client-specific information relating to charges and their impact on what the customer may receive from the product (this includes projected maturity values both in gross terms and net of charges);

• any commission or equivalent that will be paid;

• details of where additional information can be obtained;

• information on any taxation implications on the encashment of the product either at its maturity date or before.

1.7.5.8 Cooling off and cancellation

Sometimes known as a cooling-off notice, the statutory cancellation notice reminds clients of their right to withdraw from the contract within a specified period of receiving the notice. This time period is most commonly 14 days and runs from the date on which the client received the cancellation notice. The notice must be sent by post direct from the product provider to the client.

The customer can withdraw from the contact at any time during the cooling-off period, without any commitment or loss, by returning the signed cancellation notice to the product provider.

Generally the customer will receive a full refund of any premiums paid if they cancel the contract during this period. The exception to this is where the customer cancels a lump-sum unit-linked investment where the money has been invested and the value of the investment has fallen. Under these circumstances, the customer is entitled to a refund of the reduced investment: no charges can be taken but an adjustment can be made to reflect the fact that the value of the lump sum has fallen. This risk should be explained to the customer before the contract is effected.

1.7.6 Stakeholder-type products

In 2001, the government asked Ron Sandler to:

• identify the competitive forces driving the retail financial services industry; and

• suggest policy responses to ensure that customers are well served.

The Sandler report suggested that there were three main reasons why the industry seemed to be failing to serve large portions of the population who have urgent and genuine financial needs. The government are particularly concerned about the so-called savings gap, ie the failure of many people to provide adequate funds for their retirement. The report mentioned:

• the complexity and opacity of many financial services products, alleging that people do not understand how the products work, what the inherent costs are and what the risks are;

• the failure of the industry to attract and engage with the majority of lower and middle-income consumers;

• the inability of consumers to drive the market.

Sandler suggested the development of a suite of simple, low-cost, risk-controlled products that would appeal to a target audience comprising the less financially sophisticated. The phrase ‘stakeholder’ was coined to describe such products – indeed it had already been introduced with the concept of stakeholder pensions (see Section 3.6.3 of Unit 1) – although they are still commonly referred to, for obvious reasons, as Sandler products.

It was felt that a simpler sales regime would require less complex regulation, thereby reducing costs. In addition to this, more direct cost-reducing measures were suggested, including a cap on charges. After considerable heated debate about the appropriate level for charges, the maximum permitted annual charge for the investment products was set at 1.5% for the first ten years of the life of a product and 1% thereafter. For stakeholder pensions arranged prior to 6 April 2005, charges are capped at 1% throughout:

The suite of stakeholder products includes five types of product:

• a cash deposit product, similar to a cash ISA. The interest rate will be within 1% of the Bank of England base rate, and the minimum deposit is not more than £10;

• a medium-term investment product, related to collective investment schemes such as unit trusts and OEICs;

• a smoothed investment fund (a with-profits-type fund);

• the stakeholder pension;

• the Child Trust Fund.

Controlling the risk is also an important part of the process of attracting investors who may have been put off by the large stock market falls of recent years. This is achieved by limiting the proportion of shares in the stakeholder unit-linked and with-profits products to 60% of the funds. The remainder must be invested in fixed-interest securities and cash.

A simplified selling model applies to these products, with the exception of the smoothed investment fund. The rules for this simplified selling process are included in a new chapter (5A) in the Conduct of Business Sourcebook, and can be summarised as follows.

• The adviser must explain the nature of stakeholder products and must make it clear that only basic advice will be given.

• The sales process will be based on a series of short scripted questions in plain language.

• The assessment of whether a stakeholder product is suitable will be based only on information disclosed by the questions and will not involve a detailed assessment of the customer’s needs but:

– the customer’s savings and investment objectives should be ascertained (eg saving for retirement, specific sum required, early access required);

– the customer’s willingness to accept risk should be ascertained, as this may determine which product might be suitable.

• The process must be terminated at any stage if (i) the customer requests it, (ii) the adviser believes there is no likelihood of any stakeholder product being suitable or (iii) it appears that the customer is unlikely to be able to afford a stakeholder product.

• An assessment should be made of the customer’s other financial needs and priorities (eg family protection or the need to reduce a debt) and, if necessary, the customer should be clearly informed of the desirability of meeting the other priorities first.

– If the customer appears to be ‘significantly’ in debt (eg unsecured debt repayments exceed 20% of gross income), a stronger warning of the desirability of addressing the debt should be given.

• Additional rules apply to stakeholder pensions, which should not be recommended if the adviser believes there are better options for the customer (eg if he could contribute to an occupational scheme).

1.7.7 Regulation of mortgage advice

The FSA took over the regulation of mortgage advice and sales with effect from 31 October 2004.

The FSA’s rules relate to loans taken out by individuals or trustees, which are subject to a first charge on the borrower’s property. This includes not only mortgages but also other loans where the security is a first charge on a residential property.

Second mortgages and other second-charge loans are not covered. The property must be in the UK and it must be residential to the extent that the borrower or their immediate family must occupy at least 40% of the property. This means that the new regime will cover home improvement loans, debt consolidation loans and equity-release schemes such as home income plans, but not normally buy-to-let mortgages.

The rules cover lending, administration, advice and the arranging of loans; banks, building societies, specialist lenders and mortgage intermediaries will need authorisation.

The sales process must distinguish between cases where advice is given and those where only information is given and a series of pre-determined questions is used as a ‘filter’ through which a client can narrow down the selection of mortgages. In the latter case, sales staff will have to ensure that they have not strayed into the area of giving advice.

Where advice is given, it must be based not only on a consideration of which mortgage best suits the client’s needs, but also on the affordability of the scheme for that client. This might include, for instance, recognising the impact of any possible increase in interest rates on a variable-rate mortgage. Determination of the suitability of a mortgage involves three stages:

• assessing whether a mortgage is, in itself, a suitable product for the client;

• assessing what type of mortgage is suitable (eg repayment/interest-only, interest scheme, additional features);

• selecting the best mortgage and mortgage provider to meet the client’s needs and circumstances.

There is no requirement to issue a suitability letter to the client but advisers may do so if they wish. It is important for advisers to keep their own record of why a recommendation made meets the FSA’s suitability requirements.

The FSA’s detailed rules for mortgage regulation are contained in the Mortgage Conduct of Business (MCOB) Rulebook. A brief summary of the contents of the MCOB rules is given below and a more detailed summary is included in an Appendix.

1.7.7.1 Disclosure

The MCOB rules specify that information about mortgages must be set out clearly and in a prescribed format to enable clients both to understand the terms of the mortgage and to compare it with other mortgages.

• An initial disclosure document (IDD) must be given out on first meeting the client. This describes the services that the adviser offers, and also covers other factors, as described in Section 1.7.5.2.3.

• A personalised key facts illustration (KFI) must be given to a client before the client completes the mortgage application form. This document sets out product information in a standardised format, making it easier for clients to compare and contrast different mortgages. This format is prescribed by the FSA and includes the following sections:

– confirmation that all lenders are required to provide such an illustration;

– details of the service being provided ie advice or merely information;

– summary of information provided by the prospective borrower;

– description of the mortgage;

– total costs of the mortgage and monthly repayments;

– information about the risks, eg what happens if interest rates rise;

– fees payable;

– compulsory or optional insurance;

– early repayment charges;

– additional features such as overpayment/underpayment/linked accounts;

– contact points and sources of additional information.

• An offer document will be produced by the lender and this will include an updated KFI, setting out any changes since the original illustration (for instance an increase or decrease in interest rates).

KFIs will also be issued if the client asks for a further advance or for the addition or removal of a party to the mortgage. For other variations to the mortgage (eg changing the term), certain specified items of key information must be given out but not necessarily in a standard KFI format.

For lifetime mortgages (the FSA’s new name for home income plans), there are additional elements in the sales process, designed to ensure that the client understands the nature of the product and the additional risks it entails. An adviser must consider, for example, whether taking out a lifetime mortgage will adversely affect a customer’s entitlement to means-tested benefits or to age-related personal allowances. The adviser must also check whether a customer has plans to leave his property to his family.

1.7.7.2 Unfair practices

The MCOB rules also contain other elements designed to protect the client from unfair practices such as excessive charges and misleading advertising:

• cold calling, by visit, telephone call or other interactive means, is not permitted for mortgage sales unless the customer has stated that he is willing to receive unsolicited calls. Such calls can only be made between 9.00am and 9.00pm Monday to Saturday;

• excessive fees for advising on or arranging mortgages are not permitted;

• payments by way of fees or commission must be declared in the key facts illustration;

• any fees for advising on or arranging the mortgage must be included in the calculation of APR.

There are detailed rules for non-real time promotions (ie by letter, e-mail or in advertisements in the press, on the Internet or on television or radio). They must be clear, fair and not misleading. If they include comparisons with competitors, they must show a realistic like-for-like comparison and must not create confusion or denigrate the competitor.

1.7.7.3 Training and competence

Mortgage advisers must meet the FSA’s normal training and competence requirements (see Section 1.7.4). These are found in the Training and Competence Sourcebook rather than the MCOB rules, but they apply equally to mortgage advisers. Firms must ensure that their employees are competent for the work they do and that they remain so.

Advisers who met the training and competence requirements of the previous voluntary regulatory regime (under the Mortgage Code Compliance Board) are permitted to continue advising on standard mortgages under the new FSA rules.

For advisers dealing with lifetime mortgages, however, there are additional training and competence requirements.

1.7.7.4 Complaints and compensation

In relation to complaints and compensation, mortgage advisers, arrangers and lenders now come under the scope of the Financial Ombudsman Service (see Section 3.2) and the Financial Services Compensation Scheme (see Section 3.3).

1.7.8 Regulation of general insurance

With effect from January 2005, the FSA assumed responsibility for regulating activities relating to general insurance and other protection products. This move was prompted in part by the need to implement the terms of the EU Directive on Insurance Mediation, which was designed to open and standardise the market for insurance intermediaries across the European Union. The new FSA regulatory regime does, however, apply to product providers (insurance companies) as well as intermediaries.

The new regime is similar to the existing regulation of long-term insurance contracts (ie life policies). Firms and individuals working in the areas of general insurance, protection, critical illness, long-term care and permanent health insurance have to be authorised through the same processes of permission and approval as apply to the rest of the industry.

Rules applicable to intermediaries who sell, administer or advise on general insurance are contained in a new FSA rulebook known as the Insurance Conduct of Business (ICOB) Sourcebook. The ICOB rules are split into a number of sections, the contents of which are summarised below.

1.7.8.1 ICOB 1: The scope of the rules

ICOB 1 explains which firms the rules apply to and what types of activities are covered. The rules cover intermediaries who deal with retail customers and commercial customers for the sale of ‘non-investment’ insurance contracts (eg endowment policies are excluded).

1.7.8.2 ICOB 2: General rules

ICOB 2 covers rules on communications, which must be clear, fair and not misleading, and on inducements and record-keeping.

1.7.8.3 ICOB 3: Financial promotions

Advertisements must be clear, fair and not misleading. This means, among other things, that expressions of opinion should be fair representations, and it should be clear if the person quoted has a connection with the firm. It should be made clear if price quotations are estimates only and not precise figures, and any mention of reduced premiums should make it clear in what circumstances the reduction is available and what limitations are involved.

1.7.8.4 ICOB 4: Advising and selling standards

ICOB 4 is a particularly important section, dealing in some detail with the initial and ongoing relationship with the customer. The main elements are:

information on status: this includes details of the firm’s regulatory status (ie authorised and regulated by the FSA); whether products are offered from the whole market, a range of providers, or just one provider; details of how to complain, and details of compensation arrangements. This information can be provided in an initial disclosure document (IDD). If both mortgage and insurance products are offered, information about both can be included in a combined initial disclosure document (CIDD);

fees: details of any fees charged by the intermediary must be disclosed before the contract begins, including any fees that may be charged later in the term of the contract;

suitability of advice: when a personal recommendation is made, the contract recommended must be suitable for the customer’s demands and needs. This must be confirmed by issuing a demands and needs statement, which details the customers demands and needs and explains why the particular product recommendation has been made;

excessive charges: charges must not be excessive in relation to charges for similar services offered by others in the market;

unsolicited services: automatic renewal of contracts on behalf of customers must not be carried out unless the customer has given prior consent to this.

1.7.8.5 ICOB 5: Product disclosure

ICOB 5 covers the content of product information and when it must be provided. It is the intermediary’s responsibility to provide product information to customers, but insurance companies regulated by the FSA must provide the intermediary with adequate information to enable the intermediary to do so. Details are included in ICOB 5 of the information that must be given to customers, particularly before and after a sale and on renewal. This includes information about the terms of a contract, price, cancellation rights and claims handling.

A policy summary must be given to all customers. It must include the ‘Keyfacts’ logo, the main features of the policy, and any significant exclusions or limitations.

1.7.8.6 ICOB 6: Cancellation

ICOB 6 sets out the cancellation rights of retail customers. The cancellation rights themselves are offered by the product provider but intermediaries must be aware of them, since it is their responsibility to inform customers of their cancellation rights. For general insurance, the cancellation period is 14 days, while for pure protection contracts (eg critical illness cover) the period is 30 days.

If a customer cancels, the insurance company must return any sums paid to it within 30 days of cancellation. For general insurance contracts, the company can deduct any reasonable and genuinely incurred costs, including a charge for time on risk, but the company must not make a profit and the amount retained must not be capable of being interpreted as a penalty.

1.7.8.7 ICOB 7: Claims handling

If the intermediary acts on behalf of the insurance company in handling a claim on their behalf, the insurance company is responsible for ensuring that the rules are complied with. If the intermediary were to act on behalf of both the insurance company and the customer for whom he arranged the policy, that would be construed as a conflict of interest. In the event of a conflict of interest, it is necessary for the intermediary to tell the customer and ask for their consent to continue acting for them. If this is not possible, or the consent is not given, then the intermediary must withdraw from acting for one of the parties.

Test your knowledge and understanding with these questions

Take a break before using these questions to assess your learning across Section 1. Review the text if necessary.

Answers can be found at the end of this unit.

1. Name the four statutory objectives of the FSA.

2. What is the difference between ‘rules’ and ‘guidance’ in the FSA Handbook?

3. How, according to the ‘Principles for Business’, must authorised firms behave in their dealings with the FSA?

4. What, according to the FSA, must be ‘embedded into the culture and day-to-day operations’ of authorised firms?

5. Whose rights are protected by the Public Interest Disclosure Act 1998?

(a) Borrowers who fall into arrears.

(b) Whistle-blowing employees.

(c) Bank/building society deposit account holders.

6. What are the two forms of market abuse defined by the EU?

7. Which of the following is NOT a ‘regulated investment’ under the Financial Services and Markets Act 2000?

(a) Works of art.

(b) Funeral plans.

(c) Insurance policies.

8. What is ‘Basel II’?

9. ‘The risk of losses from failed or inadequate internal processes, people, and systems, or from external events’. What is this a description of?

10. Which form of investment activity is covered by the new Markets in Financial Instruments Directive (MiFID) that was not covered by the earlier Investment Services Directive?

11. Name the four main types of risk that the FSA has identified as being faced by financial consumers.

12. In relation to the FSA’s enforcement powers, explain the difference between ‘restitution’ and ‘redress’.

13. The role of financial adviser is a ‘controlled function’. Which category of controlled function is it?

(a) Required function.

(b) Management function.

(c) Customer function.

14. During what hours can an unsolicited sales call be made by a financial adviser?

15. What is a ‘market counterparty’?

16. An adviser acts in a ‘multi-tie’ capacity. When recommending a product to a client, as whose agent is he operating?

17. An Initial Disclosure document must explain the circumstances in which the client can refer to the Financial Ombudsman Service. True or false?

18. An adviser has just sold a personal pension plan to a client. What is the minimum period for which the factfind and related information must be retained?

19. If the current Bank of England base rate is 4.5%, what is the minimum rate of interest that can be offered on a ‘stakeholder’ cash deposit scheme?

(a) 1.5%.

(b) 2.5%.

(c) 3.5%.

20. What is the maximum proportion of a stakeholder smoothed investment fund that can be invested in shares?

Answers to questions

1. Maintaining confidence in the financial system; promoting public understanding of the finance system; securing an adequate level of protection for consumers; reducing the scope for financial crime.

2. Rules create binding obligations on authorised firms. Guidance provides assistance in understanding how to abide by the rules.

3. In an open and co-operative way, disclosing anything that the FSA might reasonably expect to be told.

4. The principle of Treating Customers Fairly.

5. (b) Whistle-blowing employees.

6. Insider dealing, where a person who has information not available to other investors makes use of that information for personal gain, and market manipulation, where a person knowingly gives out false or misleading information in order to influence the price of a share for personal gain.

7. (a) Works of art.

8. An international standard for the capital adequacy requirements of financial institutions.

9. Operational risk.

10. Investment advice.

11. Prudential risk; bad faith risk; complexity/unsuitability risk; performance risk.

12. Restitution refers to the FSA’s power, with a court order, to require a person or firm to forfeit any profit made from contravening an FSA rule. Redress refers to the situation where identifiable customers have made a loss as a result of contravention of a rule and the FSA, again with a court order, can require the loss to be made good.

13. (d) Customer function.

14. 9:00am to 9:00pm, Monday to Saturday.

15. A market counterparty is someone who is ‘in the business’, ie someone who transacts the same kind of business for his own customers as he is proposing to transact as a customer himself.

16. Because he is tied, he is acting as agent of the product provider.

17. True.

18. Six years.

19. (c) 3.5%.

20. 60%.

 

Section 2

Financial assets

Introduction

Few people today hold their financial wealth in cash. While we still sometimes read of people with large quantities of notes and coins stored in their homes, this is increasingly rare. At the very least they generally keep their money mainly in bank and building society accounts. Many people have wealth stored in the form of property, such as houses or works of art.

When people have more money than they need to spend immediately, they lend to invest it with a view to making a profit, thus becoming part of the chain of intermediation described in Section 1.1.1.

Section 2 looks at a range of what might be described as direct investments, as distinct from indirect investments in financial assets (eg collective investments such as unit trusts), which are covered in Section 3.

Section 2 covers part 2 of the syllabus for Unit 1. The assets covered in Section 2 are deposit-type investments, fixed-interest securities such as gilts and corporate bonds, shares (and other forms of corporate financing) and property. We describe the nature of each type of asset, with its features and benefits, its advantages and drawbacks, and how it is affected by taxation of income and capital gains.

2.1 Deposits

Deposit-based investments are those in which the capital element is fixed but the income from the investment may vary.

Investors place money in deposit-based savings accounts for a number of reasons. Some consider their capital to be secure. In one respect this is true, ie the amount of capital invested remains intact, but inflation reduces the value of capital and, in times of high inflation, the value of their deposits can quickly be eroded in real terms.

There is also the risk of loss of capital if the institution becomes insolvent. This is rare with banks and building societies, but is not unknown. In the event of insolvency, investors may be able to reclaim some of their funds through the Financial Services Compensation Scheme.

The convenience of the ready accessibility of banks and building societies is a strong reason for investors to deposit money with them; it is believed that, to some extent, inertia inhibits an investor’s search for a more rewarding home for their deposits.

If the reason for saving or investing money is for a short-term purpose (next year’s holiday or a new car, perhaps) then few would argue that a deposit-based savings account is a sensible place in which to invest the money. It is prudent to have a part of an investment portfolio that is easily accessible in, for example, a no-notice deposit account; this is often referred to as money put by for a ‘rainy day’. Institutional investors maintain a part of each of their funds in readily accessible form.

2.1.1 Bank accounts

In general, banks offer three types of interest-bearing account:

• deposit accounts;

• money-market deposit accounts;

• interest-bearing current accounts.

2.1.1.1 Deposit accounts

These are among the most straightforward types of account that banks offer. Depositors (whether individuals or corporate bodies) can invest from as little as £1 with no maximum, and receive a return on their investment in the form of interest.

Interest is normally variable and is usually linked to the bank’s base lending rate. It is calculated daily and added to the account on a periodic basis (ie quarterly, half-yearly or yearly).

Some deposit accounts offer higher interest rates provided that a certain minimum investment is made. Deposits can be subject to notice of withdrawal, with the typical notice period being seven days. Often the requirement for notice will be waived subject to a penalty, which is normally equal to the amount of interest that could be earned over the notice period.

Deposit accounts may be considered as an investment of funds kept for an emergency or otherwise in case of need. Over the longer term, however, they have proved to be unattractive when compared with asset-backed investments.

2.1.1.2 Money-market deposit accounts

These accounts usually attract a higher rate of interest than ordinary deposit accounts. The rate of interest reflects current money-market interest rates and may vary according to the amount invested. There are two basic types of money-market account: fixed accounts and notice accounts.

Fixed accounts are term deposit accounts, where a sum of money is invested for a fixed period during which time it cannot normally be withdrawn. This period can vary from overnight to five years. The rate of interest is normally fixed for the whole period.

Notice accounts have no fixed term but, as the name implies, there is a requirement of the investor to give an agreed period of notice of withdrawal. Similarly, the bank must normally give the investor the same period of notice of a change in interest rate. A typical period of notice could be anything from seven days to six months, although 12-month notice periods are available.

Money-market deposit accounts may be suitable for individuals with very large amounts of cash to place on short-term deposit until they commit the cash to other purposes.

2.1.1.3 Interest-bearing current accounts

Interest-bearing current accounts provide an investor with immediate access to his funds without loss of interest. These accounts provide a range of services such as a cheque book and guarantee card, cashpoint facilities and overdrafts.

Interest-bearing current accounts for the mass market are a relatively recent phenomenon and have developed as a result of increased competition between the banks and building societies. Interest rates on current accounts are generally very low although higher rates may be available on accounts processed through telephone call centres or the Internet.

Many banks have for several years, offered high-interest cheque accounts. As the name implies, higher rates of interest are available with these accounts that, as a consequence, have higher minimum levels of investment, typically from £1,000 to £10,000. These accounts are normally free of charges subject to the minimum balance being maintained. Some accounts, however, allow only a limited number of cheques to be drawn in a given period without charge.

2.1.1.4 Taxation

Interest paid on bank deposit accounts has tax deducted at a rate of 20%. If the gross interest rate is, for example 4%, the actual net rate received is 3.2%. Lower and basic rate taxpayers have no further liability. Higher rate taxpayers will be liable for an additional 20%.

Interest can be paid gross if the depositor declares that he is a non-taxpayer by completing form R85. Alternatively, non-taxpayers can reclaim any tax deducted and 10% taxpayers can reclaim the additional 10%.

2.1.2 Building society accounts

Building society accounts have long been the home for investors’ surplus funds. They have offered competitive rates of interest in various types of account such as ordinary share accounts, high-interest-bearing accounts and term accounts. The main difference between a bank and a building society is in their legal structure. Building societies are mutual organisations and are owned by their members (investors with share accounts and borrowers), whereas banks are limited companies owned by their shareholders.

Ordinary share accounts offer instant access without penalty but pay a lower interest rate than notice accounts.

Notice accounts offer access to money within 7, 30, 60 or 90 days. Societies may allow immediate access to these accounts but will usually charge a penalty equal to the interest earned over the notice period.

Tiered interest rates are often available on building society accounts. Basically, the larger the investment, the higher the rate paid, but should the investment level fall into a lower tier, the interest rate will be reduced.

In addition, building societies may offer monthly income facilities on all their accounts. For this facility, it is a usual requirement to have a higher minimum level of investment.

Building societies, along with banks, provide the appropriate investment for those investors who have short-term investment needs but also require immediate access to their funds.

2.1.2.1 Taxation

Currently, all building society deposit accounts subject to tax are taxed the same way as bank deposit accounts (see Section 2.1.1.4).

2.1.3 Offshore deposits

The term ‘offshore’ is usually applied to any investment medium, whether bank or building society account or other form of investment, which is based outside the UK in countries that offer a more advantageous taxation of investments. Such countries, sometimes referred to as tax havens, include the Channel Islands, Luxembourg and the Cayman Islands.

Offshore investment can potentially expose the investor to greater risk than a similar onshore investment. Firstly, the account may not be denominated in sterling and will therefore be at risk of adverse currency movements if the investment is to be converted back to sterling at some point. Secondly, not all offshore accounts are protected by investor protection schemes. Investors should check what protection is available through local regulatory regimes.

Offshore investments may be useful to an investor who needs money to be available outside the UK, eg someone who owns a property abroad or who plans to move abroad in the future.

The interest on an offshore deposit will be paid gross. A UK resident must declare the income to HM Revenue and Customs. A person who is UK resident when they invest their money can avoid paying tax on their overseas investments if they let the returns roll up and withdraw the money at a point in the future when they have become non-resident. An example of this might be someone who retires and goes to live abroad.

There are specific rules governing whether or not an individual is resident or non-resident as far as his liability to UK taxation is concerned (see Section 1.3.3.1). Care should be taken to determine an investor’s residential status.

2.1.4 Cash ISAs

Individual savings accounts (ISAs) are a form of tax-efficient personal savings scheme. ISAs can take a number of forms, which are described in Section 3.2.4.

One form of ISA is the cash ISA: it is basically a means of obtaining tax-free interest on a bank or building society deposit account, subject to certain limits and regulations. National Savings and Investments also offer a cash ISA.

The maximum investment in a cash ISA is currently £3,000 per tax year. For further details, see Section 3.2.4.

2.1.5 National Savings and Investments

National Savings and Investments (NS&I) offer a range of saving and investment products on behalf of the government. The risk associated with the products is very low because all products guarantee the return of any capital invested.

There are NS&I products to suit most types of investors, with different terms, interest rates and taxation. Full details of the range of deposit-based savings and investments offered can be obtained from the Post Office or by visiting the National Savings and Investments website at www.nsandi.co.uk.

A brief summary of the main products is included below.

2.1.5.1 Easy access savings account

This is a ‘card and PIN’ based account. It has a tiered interest-rate structure and interest is paid gross but is taxable. It is available to anyone aged 11 or over, subject to a minimum balance of £100.

2.1.5.2 Investment account

This account may be opened by anyone over the age of seven and, for those under this age, a parent or legal guardian may open the account.

The account pays a variable rate of interest at rates that are tiered in seven levels, from under £500 to £50,000 and beyond. The interest is paid gross but is liable to income tax.

2.1.5.3 Income bonds

Income bonds offer regular monthly income. The income bond has no term and capital can be withdrawn at any time, but subject to three months’ notice or loss of interest in lieu.

The interest rates are variable and are tiered according to the amount of money invested. Interest is paid gross but is liable to income tax and must be declared.

2.1.5.4 Pensioners’ bonds

This is a lump-sum investment on which the interest rate is guaranteed for one, two or five years at a time. The bonds offer a monthly income that is paid gross but which is liable to tax. They are available to men and women over the age of 60.

2.1.5.5 Capital bonds

The capital bond is a lump-sum investment with a five-year term.

Interest is added to the capital at rates guaranteed at the time of the initial investment. The interest rates increase over the five years so, in order to obtain the maximum guaranteed rate, it is necessary to hold the bond for the full five years.

Interest is paid gross but is taxable and should be declared each year on the investor’s tax return. The investor is liable for income tax on the interest each during those years that the bond is not cashed in.

2.1.5.6 Fixed-rate bonds

These bonds carry a fixed rate of interest over a choice of terms: currently one, three or five years.

The interest rate is guaranteed for the term chosen at the outset and will then be reset at the end of the term; the investor can choose whether to withdraw their money or leave it invested for a further term. Interest is paid net of basic rate tax at 20%. Higher rate taxpayers will have to pay an additional 20% tax.

2.1.5.7 Savings certificates

Savings certificates are of two main types: fixed-interest and index-linked. The fixed-interest certificates pay a fixed rate of interest throughout the chosen term of two years or five years. The index-linked certificates (currently available in three-year and five-year terms) differ in that their value increases with inflation as well as offering interest.

The certificates are available for investments of between £100 and £15,000.

Interest is paid gross and carries no liability to personal income or capital gains tax. Certificates are therefore particularly attractive to higher rate taxpayers. At the current interest rate on fixed-interest certificates, ie 2.95%, the equivalent gross rate to a basic rate taxpayer is 3.69%, and 4.92% to a higher rate taxpayer.

2.1.5.8 Premium bonds

Premium bonds provide investors with a regular draw for tax-free prizes, while they retain the right to cash in the bond.

The minimum purchase price is £100 and the maximum is £30,000 per person. Prizes are drawn each month and can be worth up to £1 million. Winnings from premium bonds are tax-free.

The bonds can be encashed at any time, subject to eight working days’ notice.

2.1.5.9 Children’s bonus bonds

The children’s bonus bond is a single premium investment intended to be retained for at least five years. Anyone over 16 may purchase a bond for anyone under 16. The bond should be encashed no later than the child’s 21st birthday because no interest is payable after that age.

The interest rate is fixed for the first five years and a bonus is added on the fifth anniversary. A final bonus is added on the child’s 21st birthday.

2.2 Fixed-interest securities

2.2.1 Government stocks

Gilt-edged securities (commonly known as gilts) are British government securities and represent borrowing by the government. Gilts are safe investments because the government will not default on interest or capital repayments.

A gilt is categorised primarily according to the length of time left to run until its redemption. The redemption date is the date on which the government must buy back the gilt at its original issue value or par value, normally quoted as a nominal £100. Each gilt pays interest on the par value at a fixed interest rate known as the coupon.

Most gilts have a specific redemption date; some have two dates between which there will be redemption on a date selected by the government, at its discretion.

The categories are as follows:

short-dated gilts: also known as shorts, these are gilts with less than five years to run before redemption;

medium-dated gilts: also known as mediums, these are gilts with between 5 and 15 years to run before redemption;

long-dated gilts: also known as longs, these are gilts with over 15 years to run before redemption;

undated gilts: gilts with no redemption date at all are redeemable at any time subject to the government’s discretion. The government is, however, under no obligation ever to redeem them.

Index-linked gilts are gilts where the interest payments and the capital value move in line with inflation. The redemption value and the interest paid are therefore index-linked. For the investor this means that the purchasing power of his capital and interest received will remain constant, unlike all other fixed-interest stock where inflation erodes the purchasing power of fixed-interest payments.

A gilt-edged stock with a coupon of 5% and a redemption date in 2021 might be designated as ‘Treasury 5% 2021’.

Interest on gilts is normally paid half-yearly, so the holder of £10,000 nominal of Treasury 5% 2021 would receive £250 in interest every six months. The interest is paid gross, but is subject to income tax at the investor’s highest rate.

Gilts cannot be redeemed by investors prior to the redemption date but can be sold to other investors. The price at which they are sold depends on a number of factors: the level of market rates of interest; nearness to the redemption date; supply and demand.

Gilt prices are quoted either cum dividend or ex dividend. If a stock is bought cum dividend, the buyer acquires the stock itself and the entitlement to the next interest payment. If, however, the stock is bought ex dividend, then while the buyer acquires the stock itself, the forthcoming interest payment will be payable to the previous owner of the stock (ie the seller).

Any capital gains made on the sale of gilts are entirely free of capital gains tax (CGT).

Example

An higher rate taxpayer buys £100,000 par value of Treasury 5% 2019 at a price of 80.0, ie he pays £80,000 for the stock.

He receives annual interest of £5,000 (actually £2,500 per half year), which represents a yield of 6.25% on his investment of £80,000.

The interest is paid gross but he must pay interest of 40% on it, leaving him with net annual interest of £3,000.

Later he sells the stock for £90,000. There is no capital gains tax to pay on his gain of £10,000.

2.2.2 Local authority stocks

Like the government, local authorities can borrow money by issuing stocks or bonds, which are fixed-term, fixed-interest securities. They are secured on local authority assets and offer a guaranteed rate of interest, paid half-yearly. The interest is paid net of the basic rate of income tax (20%). Higher rate taxpayers are liable for a further 20% tax and non-taxpayers can reclaim any tax paid. The bonds are not negotiable and have a fixed return at maturity.

Return of capital on maturity is guaranteed but these are not quite as secure as gilts since there is no government guarantee.

2.2.3 Permanent interest-bearing shares

Permanent interest-bearing shares (PIBS) are issued by building societies to raise capital. They pay a fixed rate of interest on a half-yearly basis.

Interest is paid net of 20% tax. Basic and lower rate taxpayers have no further liability; higher rate taxpayers are liable for an additional 20%; non-taxpayers can reclaim.

PIBS are irredeemable and are bought and sold on the Stock Exchange. It is possible for investors to make capital gains and losses and there is no certainty that investors will get all their capital back. There is no capital gains tax payable on any gains made.

Investors should also note that PIBS rank below ordinary accounts in priority of payment, should a society become insolvent.

2.2.4 Corporate bonds

Corporate bonds are similar in nature to gilt-edged stocks, but they represent loans to commercial organisations rather than to the government. They normally have a fixed redemption date, a specified redemption value and a fixed interest rate, and – like gilts – they can be bought and sold at prices that reflect market rates of interest.

They are considered higher risk than gilts because they do not have government backing, and they therefore tend to offer higher yields.

2.3 Equities and other company finance

When companies need to raise money in order to commence or to expand their business, there are various ways in which this can be done. Section 2.2.4 above introduced corporate bonds, which are one way of borrowing money for a fixed period at a fixed rate of interest. Other types of loan, either secured or unsecured, can also be used and the most common way for companies to be funded is through the issue of shares. These methods of company financing are described in the following sections.

2.3.1 Ordinary shares

Ordinary shares, also known as equities, are the most important type of security that UK companies issue. They can be, and are, bought by private investors, but by far the largest proportion of transactions in equities are made by institutions and by life and pension funds.

Holders of ordinary shares (shareholders) are in effect the owners of the company. The two main rights that they have are:

• to receive a share of the distributed profits of the company in the form of dividends;

• to participate in decisions about how the company is run, by voting at shareholders’ meetings.

The rights attaching to shares of the same class can sometimes differ from company to company, even though the shares normally have the same major characteristics. It is therefore prudent for investors to find out precisely what rights attach to a particular share. These rights are given in the company’s Articles of Association, which is a public document and can be examined at the registered office of the company or at Companies House.

Direct investment in shares is considered to be high risk because the failure of the company can result in the loss of all the capital invested. This risk can be mitigated by investing across a range of shares and the products available to facilitate this (such as unit trusts and investment trusts) are described in Section 3.2.

The prices at which shares are traded depend on a range of factors, including:

• the profitability of the individual company;

• the strength of the market sector in which it operates;

• the strength of the UK and worldwide economies;

• supply and demand for shares and other investments.

In the short term, share prices can fluctuate both up and down – sometimes quite spectacularly – but in the long term, investment in equities and equity-linked markets has outpaced inflation and has provided higher growth than deposit-type investments.

2.3.1.1 Buying and selling shares

The Stock Exchange has been London’s market for stocks and shares for hundreds of years. Government stock, share capital and loan capital, overseas shares and options are all traded on this market.

There are two markets for shares: the main market (for which full listing is required) and the Alternative Investment Market.

2.3.1.1.1 The main market

The main market allows companies to be quoted on the Exchange if they conform to the stringent requirements of the Listing Rules laid down by the FSA, acting in its capacity as the UK Listing Authority (UKLA).

For a full listing (ie a listing of the main market), a considerable amount of financial and other information is required to be disclosed accurately. In addition:

• the applicant company must have been trading for at least three years;

• at least 25% of its issued share capital must be in the hands of the public.

2.3.1.1.2 Alternative Investment Market (AIM)

The Alternative Investment Market, which started in 1995, is an additional, separate market on the London Stock Exchange. It is mainly intended for new, small companies with the potential for growth.

Its purpose is to enable suitable companies to raise capital by issuing shares and it allows those shares to be traded. In addition to the benefit of access to public finance, companies will enjoy a wider public audience and enhance their profiles by joining the AIM.

Rules for joining the AIM are fewer and less rigorous than those necessary to join the official list (the main market) and were designed with smaller companies in mind.

2.3.1.2 Returns from shares

2.3.1.2.1 Risk and reward

Shareholders in a limited liability company do not have a liability for the debts of the company. The company has a separate legal identity and is itself liable for its debts. Shareholders do, however, run the risk that the value of their investment in the company could go down or even, in the event of a liquidation, be lost altogether. In line with the broad rules of risk and return, therefore, it might be expected that the potential for high returns would also be a feature of the share market. It is certainly true that, on average and over the longer term, equity markets have far outpaced the returns available on secure deposit-based investments.

2.3.1.2.2 Assessment of financial returns

The financial returns that shareholders hope to receive from their shares are of two forms: the growth in the share price (capital growth) and the dividends they receive as their share of the company’s distributable profits (income). There are a number of measures that can be used to assess the success of investment in a company’s shares and to predict future performance. Some of these measures are as follows.

Earnings per share: this is equal to the company's net profit divided by the number of shares, but it is not normally the amount of dividend to which a shareholder is entitled on each of his or her shares. This is because a company may choose not to distribute all of its profits: some profits may be retained in the business to finance expansion, for instance. This in turn leads to the concept of dividend cover.

Dividend cover: this factor indicates how much of a company's profits are paid out as dividends in a particular distribution. If, for example, 50% of the profits are paid in dividends, the dividend is said to be covered twice. Cover of 2.0 or more is generally considered to be acceptable by investors, whereas a figure below 1.0 indicates that a company is paying part of its dividend out of retained surpluses from previous years.

Price/earnings ratio: as its name suggests, the P/E ratio, as it is commonly known, is calculated as the share price divided by the earnings per share. It is generally considered to be a useful guide to a share's growth prospects: a ratio of 20 or more, for example, indicates that a share is doing well and can be expected to increase in value in the future. Such a share is likely, as a result, to be relatively more expensive than others within the same market sector. A low ratio – less than about 4 – indicates that the market feels that the share has poor prospects of growth.

2.3.1.3 Taxation of shares

Dividends are received by shareholders net of 10%, with a tax credit equal to the amount deducted. Non-taxpayers cannot reclaim this deduction; lower rate and basic rate taxpayers have no further liability, but higher rate taxpayers have to pay sufficient additional tax to bring their tax paid up to the special higher rate applicable to dividends (32.5% of the grossed-up dividend).

This extraordinary system was introduced to smooth out the effect of the abolition of advance corporation tax (ACT) from 6 April 1999.

Example

• An investor who is a higher rate taxpayer receives a net dividend of £900 from shares in a UK company.

• The grossed-up dividend is £1000.

• She must pay a further 22.5% of the gross dividend, ie a further £225.

Gains realised on the sale of shares are subject to capital gains tax (CGT), although investors may be able to offset the gain against their annual CGT exemption allowance.

2.3.1.4 Ex-dividend

Dividends are usually paid half-yearly. Because of the administration involved in ensuring that all shareholders receive their dividends on time, the payment process has to begin some weeks before the dividend dates. A ‘snapshot’ of the list of shareholders is made at that point, and anyone who purchases shares between then and the dividend date will not receive the next dividend (which will be paid to the previous owner of the shares). During that period, the shares are said to be ex-dividend (or xd). The share price would normally be expected to fall by approximately the dividend amount on the day it becomes xd.

2.3.1.5 Share indices

The Stock Exchange Daily Official List gives the closing prices of all listed securities on the previous day. The Financial Times produces daily lists of the share prices of most companies, making it easy to check up-to-date share prices.

It is possible to measure the overall performance of shares by using one or more of the various indices that are produced. These include, among others:

• Financial Times Ordinary Share Index (FT Index): this is an index of 30 major industrial companies’ shares, which represent around one-quarter of the market value of UK equities;

FTSE 100 Index (commonly known as the ‘Footsie’): this is an index of the top 100 companies in capitalisation terms. Each company is weighted according to its market value;

FTSE Actuaries All-Share Index: this is an index of around 900 shares, split into sectors. It measures price movements and shows a variety of yields and ratios as well as a total return on the shares.

2.3.1.6 Rights issues and scrip issues

Rights issue: Stock Exchange rules require that, when an existing company that already has shareholders wishes to raise further capital by issuing more shares, those shares must first be offered to the existing shareholders. This is done by means of a rights issue offering, for example, one new share per three shares already held, generally at a discount to the price at which the new shares are expected to commence trading. Shareholders who do not wish to take up this right can sell the right to someone else, in which case the sale proceeds from selling the rights compensate for any fall in value of their existing shares (due to the dilution of their holding as a proportion of the total shareholding).

Scrip issue: also known as a bonus issue or a capitalisation issue, this is an issue of additional shares, free of charge, to existing shareholders. No additional capital is raised by this action – it is achieved by transferring reserves into the company's share account. The effect is to increase the number of shares and to reduce the share price proportionately.

2.3.1.7 Preference shares and other shares

Preference shares: like ordinary shares, holders of preference shares are entitled to dividends payable from the company's profits. Preference dividends are generally at a fixed rate; in the payment hierarchy, they rank after loan interest but ahead of ordinary share dividends. Many preference shares are cumulative preference shares, which means that if dividends are not paid, entitlement to dividends is accumulated until such a time as they can be paid. Preference shares do not normally carry voting rights but, in some cases, holders may acquire voting rights if their dividends have been delayed.

In the event of winding up a company, preference shares rank behind loans but ahead of ordinary shareholders' claims.

Convertibles: these are securities, issued by companies to raise capital, which carry the right to be converted at some later date to ordinary shares of the issuing company. Traditionally they were issued in a form that effectively made them a loan (with a lower rate of interest than conventional debt because of the right to convert to equity) but, in recent years, they have been increasingly issued as convertible preference shares.

2.3.2 Loan stock

As well as issuing shares, companies can seek loans for use in their business. They can borrow from banks or other lenders. They can also issue what are known as loan stocks and debentures. These types of borrowing are usually over the longer term, which helps the company to make long-term business plans. Loan stocks and debentures are issued on specified terms, including the rate of interest payable by the issuing company (and when that interest is payable) and the redemption date. They are usually issued at a fixed rate of interest.

Loan stocks and debentures are essentially the same, that is, borrowings by the company on certain terms, but, as is the case with shares, it is important to ascertain the precise rights and obligations of a particular borrowing. Broadly speaking, loans that are secured in some way – perhaps on the company’s property – are normally referred to as debentures, while those that are not are simply called loan stocks.

Some loan stocks are issued that give the holder the right to convert the loan into ordinary shares of the issuing company. There is no obligation to do so and if the option is not exercised the loan continues unchanged.

Interest rather than dividends is payable on both types of debt and normally should be payable whether or not sufficient profit has been made by the company. The holders of these types of debt are creditors of the issuing company and so, in a winding-up, take priority over the shareholders. On the other hand, the loan stock and debenture holders do not have the right to vote at company meetings.

The interest on stock is paid net of 20% tax. Basic and lower rate taxpayers have no further liability; higher rate taxpayers are liable for a further 20%; and non-taxpayers can reclaim.

The risk inherent in these types of debt is related to the viability of the issuing company, its prospects and strength. Loan stocks have a greater level of risk than debentures because they do not have the backing of security.

2.4 Property

In broad terms, investment in property falls into three categories:

• residential;

• agricultural;

• commercial and industrial.

The vast majority of investors will only ever be involved in residential property. For most people this does not extend beyond the purchase of their own home, although an increasing number of people are buying residential properties specifically as an investment.

Property investment has a number of benefits and advantages, including:

• property is a very acceptable form of security for borrowing purposes;

• the UK property market is highly developed and operates efficiently and professionally;

• rents (and therefore capital values) tend to move with money values and consequently provide a good hedge against inflation;

• professional property management services are readily available.

On the other hand, there are a number of pitfalls and disadvantages of which inexperienced investors in particular should be made aware, including:

• the risk of being unable to find suitable tenants or that tenants will prove to be unsuitable;

• location is of paramount importance and a badly-sited development may prove a problem;

• the property market is affected by overall economic conditions – in times of recession, lettings may be difficult and property prices may fall;

• property is less readily marketable than most other forms of investment;

• investment costs tend to be high – including management fees, legal charges and stamp duty.

As with direct investment in shares, direct investment in property can be a risky business for the small investor, although the advent of buy-to-let mortgages (see Section 2.4.2 below) has made it easier. For smaller amounts of capital and for those who wish to spread the risk, there are property bonds where the underlying fund is invested in a range of properties and shares in property companies.

2.4.1 Taxation

Income from property, after deduction of allowable expenses, is subject to income tax. It is treated as earned income for tax purposes, ie the basic rate of tax is 22%. On the disposal of investment property, any gain will be liable to capital gains tax (CGT); but any capital expenditure on enhancement of the property’s value can be offset against taxable gains.

2.4.2 Buy-to-let

Despite some dramatic falls from time to time, the overall trend in UK house prices over the last 30 years has been strongly upwards. The early 2000s saw dramatic rises in the price of property in the UK. One unfortunate consequence of this is that young people and other first-time buyers now find it difficult to afford to purchase a property, especially in the South-East of England, which has seen significant increases. In times of economic downturn, this effect is worsened by an uncertain job market that makes it difficult for people to commit to large mortgages.

The situation can be eased if there is a reasonable supply of good quality properties to rent but, traditionally, the UK has had a shortage of private rental property – much less than in most other European countries, for instance. There are a number of reasons for this, not least of which are:

• historically, lenders viewed loans to buy property to let as being commercial rather than residential loans – even if the property was to be let for residential purposes. This meant higher rates of interest than for standard mortgage loans on owner-occupied property;

• rental income was traditionally excluded from a borrower's income when assessing his or her ability to make the mortgage repayments.

Buy-to-let is an initiative designed to stimulate growth in the private sector of the rental market. The aim is to encourage private investors to borrow at competitive interest rates with a view to investing in rental property that should give them a reasonable expectation of sustained income and capital growth. Lenders involved in this scheme will now take potential rental income into account and will charge interest rates broadly in line with those for owner-occupation mortgages.

The scheme is the result of a joint initiative by the Association of Residential Letting Agents (ARLA) and mortgage lenders. Alliance and Leicester, Halifax and NatWest were instrumental in the early stages, although many more banks and building societies now offer buy-to-let mortgages.

This change in policy results from the knowledge that a buy-to-let scheme will be professionally managed. For many schemes, it is a requirement that an agent who is a member of ARLA should be involved in:

• selecting suitable properties;

• selecting suitable tenants;

• arranging appropriate tenancy agreements (normally Assured Shorthold Tenancies);

• managing the properties.

Gross rents for buy-to-let properties are typically 150% of the monthly mortgage payments. There are of course other costs, such as agents' commission/fees, insurance and maintenance costs.

Rental income is subject to income tax but the cost of insurance, agents’ fees, maintenance etc, can be offset as a deduction against tax. The initial cost of furniture, fixtures and fittings cannot be deducted, but a wear and tear allowance of 10% per year may be allowed.

2.4.3 Commercial property

Investment in commercial property covers almost anything that is not defined as wholly ‘residential’. This includes:

• individual retail shops;

• shopping arcades and shopping centres;

• offices;

• industrial units, ie factories, workshops and storage units;

• hotels and leisure resorts;

• mixed-use property – shops/offices, perhaps including a residential element.

Commercial property tends to provide reasonably high rental income together with, in general, steady growth in capital value.

The main advantages are:

• regular rent reviews, with typically no more than five years between each;

• longer leases than for residential property;

• more stable and longer-term tenants;

• typically lower initial refurbishment costs;

Drawbacks may include the following:

• the higher average value means that spreading the risk is more difficult;

• commercial property does not generally show the spectacular growth in value that can sometimes be achieved in residential property;

• if the investment is to be funded by borrowing, interest rates may be higher than for residential loans.

Lenders often carry out detailed investigations before lending for the purchase of commercial property, checking on:

• the quality of the land and property;

• the reputation of builders, architects and other professionals involved;

• the suitability of likely tenants.

Test your knowledge and understanding with these questions

Take a break before using these questions to assess your learning across Section 2. Review the text if necessary.

Answers can be found at the end of this unit.

1. To what extent can deposit accounts be said to be ‘secure’?

2. What rate of interest, if any, is normally deducted at source from building society accounts?

(a) None.

(b) 10%.

(c) 20%.

3. Give two reasons why offshore investments may be more risky than similar onshore products.

4. What is the minimum age at which a man can take out a National Savings and Investments pensioners’ bond?

(a) 50.

(b) 55.

(c) 60.

5. What is the difference between the taxation of interest on government stocks and on that of local authority stocks?

6. The price/earnings (P/E) ratio of a share indicates the relationship between the share’s current price and the most recently declared dividend. True or false?

7. How can a company raise additional finance for expansion without borrowing?

8. What is the normal distinction between debentures and other loan stocks?

9. What change of attitude by lenders led to the establishment of the buy-to-let market?

10. What type of tenancy agreement would normally be used for a buy-to-let property?

Answers

1. Apart from the small chance of a bank or building society failing, the capital is secure, but the real value of the capital will be eroded by inflation. The amount of interest could fall on variable interest accounts.

2. (c) 20%.

3. If not denominated in sterling, the value of capital and income will be subject to currency fluctuations. The local regulatory regime may not be as strong as that of the FSA in the UK.

4. (c) 60.

5. Interest on government stocks is normally paid gross (but it is taxable), whereas that on local authority stocks is paid net of 20% tax.

6. False. It relates price to the earnings (net profits) per share. Profits are not necessarily all distributed as dividends.

7. By a rights issue of new shares to existing shareholders.

8. Debentures are normally secured on company assets.

9. Lenders began to treat buy-to-let business as residential rather than commercial, applying different underwriting principles and lower interest rates.

10. Assured Shorthold Tenancy.

 

Section 3

Complaints and compensation

Introduction

One of the FSA’s statutory objectives (see Section 1.2) is to ‘secure an appropriate level of protection’ for consumers of financial services and products. One step towards the achievement of this objective has been the FSA’s attempt to make it easier for customers to know how to complain when they feel that they have been badly treated by a financial institution or by an individual working in the industry. Customers who are not satisfied with a firm’s response to their complaint can refer the matter to a dedicated independent ombudsman bureau. In some circumstances, customers who have lost money can receive compensation.

Section 3 deals with the practical aspects of these consumer rights, as specified in part U5 of the syllabus, with particular reference to complaints procedures, arbitration schemes (ombudsmen), and compensation arrangements.

3.1 Firms’ complaints procedures

The Financial Services and Markets Act 2000, consolidating and enhancing the arrangements under the previous regulatory regime, introduced new rules on complaint-handling arrangements. The rules require firms to deal properly and promptly with consumer complaints. The key requirements for firms' complaints procedures are that firms must:

• have appropriate and effective complaint-handling procedures;

• make consumers aware of these procedures – this is normally done through the terms of business letter or initial disclosure document (see Section 1.7.5.1.2);

• aim to resolve complaints within eight weeks;

• notify complainants of their right to approach the Financial Ombudsman Service (see Section 3.2) if they are not satisfied;

• report to the FSA on their complaint handling, on a regular six-monthly basis.

Complaints may be received orally (in person or by telephone) or in writing. In either case, the complaint should be acknowledged in writing within five working days. Complaints covered by the FSA rules are those that are received from eligible complainants, which means:

• private individuals; or

• small businesses (ie with an annual turnover of under £1 million); or

• charities with an annual income of under £1 million; or

• trustees of a trust with assets of under £1 million.

It is also necessary to distinguish between soft and hard complaints. Hard complaints are those involving ‘an allegation that the complainant has suffered financial loss, material distress or material inconvenience’. Soft complaints are any other complaints and are, for the most part, subject to the same rules as hard complaints – the only differences are that they are not subject to the usual deadlines and they do not have to be reported to the FSA.

All complaints must be promptly and thoroughly investigated by a person of sufficient competence who, wherever possible, was not directly involved in the matter under complaint. The overall aim should be to ensure that any specific problem identified by the complainant is remedied.

The firm’s response to the complainant is in the form of a final response letter, which must ‘adequately address the subject matter of the complaint’. It must also inform the complainant that if he is not satisfied, he can refer his complaint to the Financial Ombudsman Service within six months of the date of the letter.

If the final response letter cannot be issued within four weeks of receiving the complaint, an interim letter must be sent explaining the cause of the delay. If after eight weeks, a final response still cannot be given, a further letter must be sent, this time also telling the client that he can refer the matter to the Financial Ombudsman Service if he is dissatisfied with the delay.

Records of hard complaints have to be retained for at least three years.

Six-monthly reports about the progress of hard complaints are required, showing how many were satisfactorily concluded within four weeks, between four and eight weeks, and after more than eight weeks.

3.2 The Financial Ombudsman Service

The FSMA 2000 provides for a mechanism under which ‘certain disputes may be resolved quickly and with the minimum of formality by an independent person’. The concept of an ombudsman, as a person or organisation providing an independent facility for the resolution of complaints and disputes relating to public bodies and commercial organisations, has been with us for many years. Indeed, in the past, a number of separate ombudsman bureaux have operated in the financial services marketplace, each of them dealing with problems arising in a particular sector. These included the Banking Ombudsman, the Building Societies Ombudsman and many more relating to insurance, investment, pensions and other areas.

The FSA recognised that such a fragmented system was neither helpful nor efficient, and the framework for an integrated body, the Financial Ombudsman Service (FOS), was established by the FSMA 2000.

The FOS took over from the existing financial services ombudsman schemes in December 2001, with the aim of being a single organisation with a consistent set of rules that would deal with complaints and disputes arising from almost any aspect of financial services. Note that the rules mentioned here are rules about dealing with complaints – the FOS stresses that it does not make the rules under which firms are authorised, nor can it give advice about financial matters or debt problems.

Although now a single organisation, the FOS does acknowledge that different types of problems may arise from different areas, so it has established three different divisions within the service:

• the Banking and Loans Division;

• the Insurance Division;

• the Investment Division.

The FOS has not, however, taken over the responsibilities of the Pensions Ombudsman, which deals with complaints about occupational pension schemes (see Section 3.4).

The Financial Ombudsman Service is free to customers and is open to all private individuals and small businesses. It is funded by the firms who are members of the FOS and membership is compulsory for all firms authorised under the FSMA 2000.

Complainants must first complain to the firm itself; the FOS will become involved only when a firm's internal complaints procedures have been exhausted without the customer obtaining satisfaction. Complaints to the FOS must be made within six years of the event that gives rise to the complaint, or within three years of the time when the complainant should have become aware that he had cause for complaint, whichever is the later. The FOS will not usually consider any complaint that is the subject of a court case.

The FOS can make awards of up to £100,000, plus the complainant’s reasonable costs, which are binding on the firm but not on the complainant, who is free to pursue the matter further in the courts if he wishes. The award is not intended to punish the firm, but to put the complainant back into the same financial position in which he would have been had the event complained about not taken place.

3.3 The Financial Services Compensation Scheme

Compensation arrangements for customers who have lost money through the insolvency of an authorised firm have been co-ordinated under a single scheme with effect from December 2001. The Financial Services Compensation Scheme is made up of a number of sub-schemes relating to different default situations, as follows:

loss due to insolvency of a firm carrying out investment business regulated under FSMA 2000: 100% of the first £30,000, plus 90% of the next £20,000 (ie a maximum of £48,000);

loss of deposited funds due to the default of a bank or building society: 100% of the first £2,000, plus 90% of the next £33,000 (ie a maximum of £31,700);

claims against firms involved in mortgage advice and arranging: 100% of the first £30,000, plus 90% of the next £20,000 (ie a maximum of £48,000);

claims against insurance intermediaries: the amount that can be claimed will depend on the nature of the circumstances.

Claims cannot be made against the Financial Services Compensation Scheme for other losses, ie losses due to negligence, poor advice or simply due to a fall in stock market values. In some cases, however, the customer may be able to sue for compensation through the civil courts.

3.4 The Pensions Ombudsman

The Pensions Ombudsman was created by the Social Security Act 1990 to deal with complaints relating to occupational pension schemes and certain aspects of personal pension schemes. The Secretary of State for Work and Pensions appoints the Ombudsman.

The Pensions Ombudsman can decide about complaints and disputes relating to the running of pension schemes. He does not deal with complaints about the sales and marketing of pension schemes – these are the province of the Financial Ombudsman Service (see Section 3.2) – or with complaints about state pensions.

Complaints are related to cases of maladministration, and it must be shown that this has led to injustice (financial loss, distress, delay or inconvenience). Disputes are disagreements about facts or about law.

Complaints and disputes can be made by a wide range of people: individuals, managers, trustees or employers. They are commonly made by:

• members or ex-members of schemes;

• spouses of members or ex-members of schemes;

• widows or dependants of members who have died;

• solicitors or others representing the interests of such people.

Complaints or disputes should first be addressed to the pension scheme’s managers or trustees. If this does not result in agreement, the next point of reference should be to the Office of the Pensions Advisory Service (OPAS), who try to resolve the dispute through conciliation and mediation. OPAS decisions are not legally binding and cases that cannot be agreed are normally then referred to the Pension Ombudsman.

Complaints and disputes must be communicated to the Ombudsman in writing within three years of the event being complained about. Any time spent trying to resolve the matter using the scheme’s internal complaints procedures, or through OPAS, is normally excluded from this time period.

The Ombudsman’s decision is binding on all parties and can be enforced in the courts.

Test your knowledge and understanding with these questions

Take a break before using these questions to assess your learning across Section 3. Review the text if necessary.

Answers can be found at the end of this unit.

1. The FSA expects firms to aim to resolve complaints within:

(a) Six weeks.

(b) Eight weeks.

(c) 12 weeks.

2. A customer has received a final response letter in which the firm he has complained to declines to uphold his complaint. What is the time limit for the customer to refer the matter to the Financial Ombudsman Service?

3. A customer has lost £35,000 as a result of the insolvency of an investment firm. How much compensation can she receive from the Financial Services Compensation Scheme?

4. If an investor loses her £50,000 deposit when a building society collapses, how much compensation will she receive from the Financial Services Compensation Scheme?

5. What types of complaints can be dealt with by the Pensions Ombudsman?

Answers

1. (b) Eight weeks.

2. Six months.

3. £34,500.

4. £31,700.

5. Complaints about maladministration of occupational schemes. He can also deal with disputes about facts or the interpretation of the law.

 

Section 4

Data protection

Introduction

This section covers part U6 of the syllabus for Unit 2, incorporating details of how the Data Protection Act 1998 affects the provision of financial advice and the general conduct of financial firms.

4.1 The Data Protection Act 1998

The Data Protection Act 1998 replaced an earlier Act (the Data Protection Act 1984) when it became necessary for UK law in this area to comply with an EU data protection directive issued in 1995. The 1998 Act is much wider in its scope than the earlier Act: in particular, it extends the regulations to cover not only computerised data (as in the 1984 Act) but also ‘any structured set of personal data’. It can therefore include data held in manual filing systems.

The purpose of the legislation is, broadly speaking, to give private individuals control over the use of personal data about themselves held by commercial (and other) organisations. It does so by establishing a series of data protection principles, together with enforcement processes.

4.1.1 Definitions

The Data Protection Act 1998 uses a number of words and phrases that have precise meanings within its terms. These include:

data subject: an individual whose personal data (see below) is processed;

personal data: the Act relates only to personal data, which is defined as ‘information relating to a living individual who can be identified from that information or from a combination of that information and other information in the possession of the data controller’ (see below);

sensitive personal data: this data can only be processed if the individual has given explicit consent (in other words, it is not sufficient to claim that the individual has never specifically withheld their consent). Sensitive data includes information about an individual’s:

– racial origin;

– religious beliefs;

– political persuasion;

– physical health;

– mental health;

– criminal (but not civil) proceedings;

processing: this has a very broad meaning, covering all aspects of owning data including:

– obtaining the data in the first place;

– recording of the data;

– organisation or alteration of the data;

– disclosure of the data by whatever means;

– erasure or destruction of the data;

data controller: this is the ‘legal’ person who determines the purposes for which data is processed and the way in which this is done. It is normally an organisation/employer, such as a company, partnership or sole trader. The data controller has prime responsibility for ensuring that the requirements of the Act are carried out;

data processor: this is a person who processes personal data on behalf of the data controller.

4.1.2 Data protection principles

The basis of the Data Protection Act is a set of eight data protection principles. These are described below; they all relate to the processing of personal data (as defined in Section 4.1.1).

• Data must be processed fairly and lawfully. This includes the specific requirement for the data controller to tell the individual what information will be processed and why, and whether it will be disclosed to anyone else. Data must not be processed unless the data subject has given their consent or the processing is necessary for one of the following reasons:

– to perform the data controller’s contact with the data subject or to protect the interests of the data subject;

– to fulfil a legal obligation or to carry out a public function;

– to pursue the legitimate interests of the data controller – unless this could prejudice the interests of the data subject.

• Data must be obtained only for a specified lawful purpose or purposes and must not be processed in any way that is not compatible with the purpose(s) – this includes the use of the data by any person to whom it is later disclosed.

• Data must be adequate (but not excessive) and relevant to the purpose for which it is processed. This should be borne in mind by advisers when determining how much information it is appropriate to collect and retain in a factfind document.

• Data must be kept accurate and up-to-date.

• Data must not be kept for longer than is necessary. This will be dictated to some extent by FSA rules on how long information must be kept for (see Section 1.7.5.3).

• Data must be processed in accordance with the rights of data subjects. These include:

– the right to receive (on payment of a fee of £10) a copy of the information being held (the information must be provided within 40 days of a written request);

– the right to have the information corrected if it can be shown to be incorrect.

• Data controllers must take appropriate technical and organisational measures to keep data secure from accidental or deliberate misuse, damage or destruction. This includes taking reasonable steps to ensure the reliability of any employees of the data controller who have access to the data.

• Data must not be transferred to a country outside the European Economic Area unless that country’s data protection regime ‘ensures an adequate level of protection for the rights and freedoms of data subjects’. Broadly speaking that means that it should be comparable to that within the EEA.

4.1.3 Enforcement

The Information Commissioner oversees the application of the Data Protection Act. The Commissioner’s responsibilities are:

• to educate organisations about their responsibilities under the Act, and individuals about their rights;

• to take action where necessary to enforce the provisions of the Act.

The Commissioner can issue one of two types of notice to a data controller if he believes that there has been an infringement of the terms of the Act:

an information notice: the gentler of the two, which requires the data controller to specify the steps that the organisation will take to comply with the Act; or

an enforcement notice: this requires the organisation either to take some specified action or to refrain from certain activities.

The enforcement powers of the Information Commissioner include the power to prosecute a data controller who fails to comply with an information notice or enforcement notice. This is a criminal offence and there are two further criminal offences under the Act:

• it is an offence to fail to make a proper notification to the Information Commissioner. Notification is the way in which a data controller effectively registers with the Office of the Information Commissioner, by acknowledging that personal data is being held and by specifying the purpose(s) for which the data is being held;

• it is also an offence to process data without authorisation from the Commissioner.

The maximum penalty for these offences is £5,000, unless the case goes to the Crown Court, in which case there is no limit on the possible fine.

Test your knowledge and understanding with these questions

Take a break before using these questions to assess your learning across Section 4. Review the text if necessary.

Answers can be found at the end of this unit.

1. What is the correct term for an individual whose personal information is held and used by a commercial organisation?

2. What are the main categories of ‘sensitive data’ under the Data Protection Act 1998?

3. What is the difference between a ‘data controller’ and a ‘data processor’?

4. What is the time limit for the supply of a copy of information held, following a request by a data subject?

(a) 14 days.

(b) 30 days.

(c) 40 days.

5. Which body enforces the terms of the Data Protection Act 1998?

6. What is the purpose of an ‘information notice’, issued in relation to the Data Protection Act 1998?

7. What is the correct term for the process by which a data controller registers the fact that personal information is being held and processed?

Answers

1. Data subject.

2. Racial origin; religious beliefs; political persuasion; physical and mental health; criminal proceedings.

3. A data controller is the person or organisation that determines why and how data will be processed. The data processor is the person who processes the data on behalf of the data controller.

4. (c) 40 days.

5. The Office of the Information Commissioner.

6. It is issued to indicate that a data controller has failed to comply with some aspect of the law and requires the data controller to specify what steps will be taken to ensure compliance.

7. Notification.

 

Section 5

Other laws and regulations relevant to advising clients

Introduction

In addition to the legislation already described, the interests of financial services customers are safeguarded by aspects of a range of other laws and regulations. Some of these relate closely to financial services, while others are aimed more broadly at the rights of consumers in general.

Section 5 covers part K2 of the Syllabus for Unit 2, showing how a range of non-tax laws and regulatory schemes affect different aspects of financial services including consumer credit, pensions, and advertising.

5.1 Consumer Credit Act 1974

The purpose of the Consumer Credit Act 1974 is to regulate, supervise and control certain types of lending to individuals, and to provide borrowers with protection from unscrupulous lenders. The provisions of the Act are regulated by the Office of Fair Trading (not the FSA).

There are many types of lender in the market for financial services, ranging from large multinational banks to individual moneylenders. The Act sets out standards by which all lenders must conduct their business. It includes a number of safeguards under which potential borrowers must be made aware of the nature and conditions of a loan, and of their rights and their obligations.

The Act affects most aspects of a bank’s lending activities, including personal loans and revolving credit such as credit cards. Not all loans are covered by the Act:

• loans up to and including £25,000 are regulated by the Act, unless they are exempt, but those in excess of £25,000 are not. In the future, the Consumer Credit Act may be extended to cover all loans (apart from exempt loans), whatever the amount borrowed;

• loans for the purchase of a private dwelling are exempt and further loans for the improvement or repair of a private dwelling are also exempt, provided that they are from the same lender as the original mortgage loan. Loans raised on the security of a dwelling but used for other purposes are not exempt.

The main elements of the Act's provisions are:

• suppliers of loans and credit as defined in the Act must be licensed by the Office of Fair Trading;

• clients must receive a copy of the loan agreement for their own records;

• prospective borrowers have a cooling-off period during which they can review the terms of the loan and, if they wish, decide not to proceed with the transaction. This applies to all loans regulated by the Act, unless the loan agreement is signed on the lender's premises;

• undesirable marketing practices are forbidden: for instance, advertisements must not make misleading claims;

• credit reference agencies must, on request, disclose information held about individuals and must correct it if it is shown to be inaccurate.

One of the Act's most significant innovations was a system for comparing the price of lending. This is the annual percentage rate (APR), which must be quoted for all regulated loans. The APR represents a measure of the total cost of borrowing and its aim is to allow a fair comparison, between different lenders, of the overall cost of borrowing.

The calculation of APR is specified under the terms of the Consumer Credit Act 1974 and it takes account of two main factors:

• the interest rate – whether it is charged on a daily, monthly or annual basis;

• the additional costs and fees charged when arranging the loan, eg an application fee.

The result is that the APR is higher than the actual rate being charged on the loan.

5.1.1 Changes to consumer credit legislation

The government has previously recently carried out a three-year review of consumer credit law, which led to the decision to reform the Consumer Credit Act 1974 in order to better protect consumers and to create a fairer and more competitive credit market. It aims to make improvements in three broad areas, described by the Department of Trade and Industry as follows:

• to enhance consumer rights and redress. Consumers will be able to challenge unfair lending and will have access to more effective options for resolving disputes;

• to improve the regulation of consumer credit businesses by ensuring fair practices and through ‘targeted action to drive out rogues’;

• to make regulation more appropriate for all kinds of consumer credit transaction. The plan is to extend protection to all consumer credit and to create a fairer regime for business.

This reform is being implemented through primary and secondary legislation. The primary legislation is in the form the Consumer Credit Act 2006. The date for this Act to be implemented has yet to be appointed. Prior to this, however, a number of pieces of secondary legislation came into force.

The Consumer Credit (Advertisements) Regulations 2004 relate to the form and content of advertisements for credit. They replace the old distinction between simple, intermediate and full-credit advertisements, and establish a single list of items of information that must be included in all credit advertisements. They also introduce new provisions relating to the calculation and presentation of APR in advertisements, including a requirement to display the APR more prominently than other financial information. Other requirements of the regulations are that:

– all advertising must be in plain English and must be easily read or clearly heard;

– the name of the advertiser must be included;

– the typical APR must be displayed, meaning that at least two-thirds of those responding to the advert would qualify for it;

– if a loan is to be a secured loan, the advertisement must state clearly the nature of the required security.

The Consumer Credit (Agreements) (Amendments) Regulations 2004 seek to make the agreements signed by customers clearer and easier to understand, by making some changes to content and layout.

The Consumer Credit (Disclosure of Information) Regulations 2004 specify what information must be disclosed to prospective borrowers, and the way in which it must be disclosed.

The Consumer Credit (Early Settlement) Regulations 2004 confirm the entitlement of borrowers, under regulated credit agreements, to a rebate when all or part of the debt is repaid earlier than when it is due. They also change the calculation method for such rebates.

5.2 Unfair contract terms

5.2.1 The Supply of Goods and Services Act 1982

The Supply of Goods and Services Act 1982 applies to all contracts (except those entered into before 1995) involving the supply of services, including those for the supply of financial services. Its terms mean that, in the absence of anything specific, the following provisions are automatically deemed to be included in all such contracts:

• the service will be performed with reasonable care;

• the work will be done within a reasonable time;

• a reasonable charge will be made.

5.2.2 The Unfair Terms in Consumer Contracts Regulations 1999

The Unfair Terms in Consumer Contacts Regulations 1999 apply to any term in a contract between a supplier of goods and services and a consumer, where the supplier is acting on the behalf of their business and the contract has not been negotiated on an individual basis. The Office of Fair Trading is responsible for considering any complaint brought about because of the regulations.

A contract that has been drafted in advance and which does not offer the consumer an opportunity to influence the terms of the contract is regarded as one that has not been individually negotiated and will therefore fall under the terms of the regulations. Contracts for the sale of land, tenancy agreements and mortgages can fall under the remit of the regulations where the supplier is not an individual and is acting in the course of business: a person selling his own home would be excluded from the regulations but the legistlation would cover a builder selling new houses.

The main areas covered by the regulations are as follows.

5.2.2.1 Fairness

The main requirements are that all terms in regulated contracts should:

• be fair;

• adhere to the requirement of good faith (see Section 5.2.2.3);

• not cause a significant imbalance in respect of the rights and obligations of the various parties to the contract to the detriment of the consumer.

5.2.2.2 Plain language

The written terms of a contract should be expressed in clear, easily understood language. If there is any doubt about the meaning of a written term, then the interpretation most favourable to the customer will be adopted.

5.2.2.3 Good faith

A term that causes a significant imbalance between the rights and obligations of the various parties to the contract to the detriment of the consumer will be deemed to be in breach of good faith.

It should be noted that any part of a contract that defines the main subject matter of the contract does not fall under the regulations, as long as it meets the plain language requirement. So, for instance, in the case of house purchase, the regulations cannot be used to determine whether the price being charged for a property is fair.

Examples of unfair terms might be:

• a term that allows the supplier to terminate the contract on a discretionary basis without the consumer being offered the same facility;

• a term that allows the supplier to terminate a contract without reasonable notice;

• a term that limits the consumer’s rights to take legal action against the supplier.

If an element of a contract is found to be unfair, the whole contract is not necessarily invalidated. The contract may be allowed to continue if it is can do so without the unfair term. The term that is deemed to be unfair will not be binding on the consumer.

5.3 Rules regarding occupational pension schemes

The regulation of occupational pension schemes remains quite separate from the regulation of other financial services, separate even from the regulation of private pension arrangements such as personal pensions and stakeholder pensions. Nevertheless, financial advisers should clearly have a good knowledge of matters relating to occupational schemes, in order to be able to advise, for instance, individuals who are members of such schemes or employers who may be considering establishing a scheme.

5.3.1 The Pensions Act 2004

The Pensions Act 1995 introduced changes to several aspects of pension provision and supervision, not least of which related to concern about the security of occupational pensions. Public confidence in occupational pension scheme security had been severely dented by the Maxwell affair, where pensioners' funds were used to meet the companies' general obligations. The government sought to restore confidence with measures designed to prevent fraud and to improve the administration of occupational schemes.

The later Pensions Act 2004 was, in part, a response to the worsening pensions crisis in the UK. Two particularly important elements of the 2004 Act are the establishment of the Pension Protection Fund (see Section 5.3.1.2) and the transfer of regulatory responsibility for occupational pension schemes from the Occupational Pensions Regulatory Authority (OPRA) to the newly created Pensions Regulator.

5.3.1.1 The Pensions Regulator

The Pensions Regulator has wider powers than its predecessor and will take a proactive and risk-focused approach to regulation. Its mission statement is that it will work ‘to improve confidence in work-based pensions by protecting the benefits of scheme members and encouraging high standards and good practice in running pension schemes’.

Like the FSA, the Pensions Regulator has a set of statutory objectives:

• to protect the benefits of members of work-based pension schemes. Work-based schemes mean all occupational schemes, and also any stakeholder and personal pension schemes where employees have direct payment arrangements;

• to promote good administration of work-based pension schemes;

• to reduce the risk of situations arising that may lead to claims for compensation from the Pension Protection Fund.

The Pensions Regulator aims to identify and prevent potential problems rather than to deal with problems that have arisen. It will do so by assessing the risks that may prevent it from meeting its statutory objectives. These risks might include inadequate funding, inaccurate record-keeping, lack of knowledge or understanding by the trustees, or even dishonesty or fraud. The Pensions Regulator will consider the combined effect of two factors related to each risk: the likelihood of the event occurring and the impact of the event on the scheme and its members. Schemes that are judged to have a higher risk profile will be more closely monitored than those with lower risk. This is similar to the principles and process adopted by the FSA.

The Regulator has a range of powers that enable it to protect the security of members’ benefits.

The Regulator’s powers fall broadly into three categories:

investigating schemes in order to identify and monitor risks. All schemes must make regular returns to the regulator. In addition, trustees or scheme managers must give notification of any changes to important information, such as the types of benefit being provided by the scheme. The Regulator also demands to be informed quickly if the scheme discovers that it cannot meet the funding requirements, so that remedial action can be taken at an early stage;

putting things right, which can include:

– requiring specific action to be taken to improve matters within a certain time;

– recovering unpaid contributions from an employer who does not pay them to the scheme within the required period (by the 19th day of the month following that in which they were deducted from the member’s salary);

– disqualifying trustees who are not considered fit and proper persons;

– imposing fines or even prosecuting certain offences in the criminal courts.

acting against avoidance, ie preventing employers from deliberately avoiding their pensions obligations and so leaving the Pension Protection Fund to cover their pension liabilities. The main actions the Regulator can take are issuing:

– contribution notices, requiring the employer to make good the amount of the debt either to the scheme or to the Pension Protection Fund; or

– financial support directions, which require financial support to be put in place for an underfunded scheme.

The Pensions Act 2004 requires the Pensions Regulator to issue voluntary codes of practice on a range of subjects. The codes provide practical guidelines for trustees, employers, administrators and others on complying with pensions legislation, and set out the expected standards of conduct.

The Act also introduces new requirements for trustees to have a sufficient knowledge and understanding of pension and trust law, and of scheme funding and investment. Trustees also must be familiar with the trust deed and other important documents such as the scheme rules and the statement of investment principles. These requirements came into force in April 2006.

5.3.1.2 The Pension Protection Fund (PPF)

The Pensions Act 2004 established the Pension Protection Fund (PPF) to protect members of private sector final salary (defined-benefit) pension schemes whose firms become insolvent with insufficient funds to maintain full benefits for all the members.

In addition to this responsibility, the PPF also assumes the existing responsibilities of the Pensions Compensation Board, which compensates members of both defined-benefit and defined-contribution (money-purchase) schemes in cases of fraud and misappropriation.

The PPF will ensure that, where a company with an eligible defined-benefit scheme becomes insolvent, with an insufficiently funded scheme, members of that scheme will still receive the core of the benefits to which they are entitled. The PPF will provide compensation of:

• 100% for existing pensioners including ill-health retirement and survivors’ benefits;

• 90% for pre-retirement members, subject to an overall benefit cap.

To ensure that PPF compensation retains its value over time, pensions in payment will be increased in line with the retail price index (RPI) up to a maximum of 2.5%.

Compensation will be funded in two ways: firstly, by taking over the assets of pension schemes with insolvent employers, and secondly, by means of a levy on all private sector defined-benefit schemes and the defined-benefit element of hybrid schemes.

The levy is split into five parts:

• a pension protection levy based on risk factors, including under-funding, credit rating and investment strategy. Eventually, this is expected to constitute at least 80% of the total amount collected by the PPF;

• a pension protection levy based on scheme factors, such as the numbers of active and retired members;

• an administration levy, covering the set-up cost and ongoing costs of the PPF;

• a PPF Ombudsman levy, covering the costs of the PPF Ombudsman;

• a fraud compensation levy, replacing the Pensions Compensation Board levy.

5.4 EU directives

As mentioned in Section 1.1, directives issued by the European Union are binding, as to the result to be achieved, upon each member state to which they are addressed. What this means is that the objectives of the directive have to be achieved but the choice as to exactly how they are achieved is left to national authorities in each state. As a result, much of the UK regulation about financial services is derived from European directives. Some examples are given below.

5.4.1 Banking

A significant EU directive issued in March 2000 (known as the Second Banking Directive) consolidated the earlier directives that gave institutions the freedom to establish and pursue the business of credit institutions (banks, building societies and similar organisations) throughout the European Union. It describes:

• what constitutes a credit institution: ‘an undertaking whose business is to receive deposits or other funds from the public and to grant credits for its own account’;

• the minimum funding (and other) requirements for an institution to be authorised as a credit institution;

• the way in which institutions can become authorised (through their home state’s appropriate regulatory authority, ie the FSA in the UK);

• the activities that an authorised credit institution can carry out, including acceptance of deposits, lending of various kinds including mortgages, leasing, money transmission, trading in money markets, portfolio management and safe custody services.

5.4.2 Investment

Credit institutions (see Section 5.4.1) also provide investment services, in direct competition with firms whose primary business is investment. In 1993, the EU recognised that ‘in order to guarantee fair competition, it must be ensured that investment firms that are not credit institutions have the same freedom to create branches and provide services across frontiers’ as that which is provided by the Second Banking Directive.

In order to achieve fair competition on investments, the 1993 Directive on Investment Services in the Securities Field, commonly known as the Investment Services Directive (ISD), was established and came into force at the beginning of 1996 (see Section 1.4.2). Investment firms could now operate in different European states in much the same way as banks (see Section 5.4.1) and the insurance industry (see Section 5.4.3), for which other directives had provided direct access to well-regulated markets across the EU.

In the same way as with credit institutions, firms that provide certain specified investment services must first be authorised in their own home state. They can then operate in the other member states without requiring further authorisation from the authorities in those other states.

The ISD does not cover all investment firms or all investment services: in particular, it does not apply to insurance and reinsurance companies. Section 1.4.2 describes the types of investment activity and the types of investments covered by the ISD and by the subsequent Markets in Financial Instruments Directive (MiFID).

In order to obtain and retain authorisation in their home state, investment firms must comply with certain prudential rules drawn up by the authorities in the home state. The general nature of these prudential rules is specified in the directives; they state that the authorities in each member state (eg the FSA in the UK) must require that investment firms take the following steps:

• investment firms must have sound administrative and accounting procedures;

• they must have adequate controls to safeguard electronically held data;

• they must have adequate internal control mechanisms, including rules about personal transactions by their employees;

• they must ensure that they safeguard their investors’ rights of ownership of investments;

• investors’ funds must be safeguarded and, in particular, they must be kept separate from the firm’s funds and not used for the firm’s own account;

• records must be kept, for specified periods, of all transactions executed – these records must be sufficient for the regulatory authorities to be able to monitor compliance with the prudential rules;

• investment firms must be structured and organised in a way that minimises the risk of conflicts of interest that are detrimental to the client.

The regulatory authorities are also required to draw up a code of conduct that investment firms and their employees must observe. This code of conduct must, as a minimum standard, include the obligations that the firm will:

• comply with all regulatory requirements applicable to the conduct of its business;

• act honestly and fairly in conducting its business activities, in the best interests both of its clients and of the integrity of the market;

• act with due care and diligence;

• effectively employ the necessary resources and procedures to ensure the proper performance of its business activities;

• seek information from clients about their financial situation, investment experience and objectives;

• adequately disclose to clients all relevant information;

• avoid conflicts of interest where possible – and if not possible, ensure clients are fairly treated.

Many of these requirements will be recognised as elements of the FSA’s regulatory regime in the UK.

5.4.3 Insurance

The two main objectives of a European single market for insurance are:

• to provide all EU citizens with access to the widest possible range of insurance products, while ensuring the highest standards of legal and financial protection; and

• to enable an insurance company authorised in any of the member states to pursue its activities throughout the EU.

In setting out to achieve these objectives, the EU has always dealt with life assurance and non-life insurance separately, in order to take account of their different characteristics and also in acknowledgment of the close ties that life assurance has with the long-term savings industry.

5.4.3.1 Life assurance

The first directive relevant specifically to life assurance was adopted in 1979 with the aim of setting out how the right of establishment included in the Treaty of Rome might be put into effect for life assurance companies. The 1979 Life Directive defined life assurance as including the following categories:

• life assurance (ie policies payable on survival of a specified term, on death, on survival of a term or earlier death, on death within a specified term, on birth, or on marriage);

• annuities;

• personal injury, incapacity for employment and accidental death, when underwritten in addition to life assurance;

• permanent health insurance.

The second Life Directive, issued in 1990, laid down special rules relating to the freedom to provide cross-frontier services in the life assurance field. It covers individual policies and group life, but not group pension funds.

Arrangements for regulation and supervision of the insurance fall into two categories, depending on the reason why the applicant is taking out the policy.

• If the policy is being taken out wholly on the applicant’s own initiative, the regulations that apply are those of the country in which the insurance company is established. Applicants who take out a life policy with an insurer established in a different state are required to sign a declaration confirming that they are aware that the regulatory rules of the other country will apply.

• If the applicant requires the insurance because of a specific rule of the state in which they reside, then regulation and supervision is by that state, in order to guarantee that the appropriate cover is provided.

In 1992, the third Life Directive – sometimes also known as the Life Framework Directive – was adopted. Like all EU directives, its provisions had to be incorporated into the legislation of all the member states. In the UK, for example, its provisions were incorporated into insurance legislation (based largely on the Insurance Companies Act 1982) through the Insurance Companies (Third Insurance Directive) Regulations 1994.

In order to obtain authorisation, a company must:

• limit its business activities to insurance only;

• submit a scheme of operation in a format specified in the Directive;

• be run by technically qualified persons of good repute;

• possess the minimum guarantee fund;

• notify the identities of shareholders and the amounts of their shareholdings.

The financial supervision of an insurer is the responsibility of its home state; this supervision includes valuation of assets and liabilities, and the consequent verification of solvency. Local legislation may apply, in the states where the insurance is sold, in relation to advertising, marketing and contract matters. Similarly, any premium taxes applied are those of the state in which the insurance is sold (at present, in the UK, insurance premium tax applies to general insurance but not to life assurance).

The directive requires the harmonisation of national laws where this is necessary for its principles to work smoothly throughout the EU. These principles include:

• the choice, valuation, diversification and location of assets used to support the company’s liabilities. Earlier rules requiring assets to be located in the state in which the business was transacted were removed in line with other measures designed to increase the freedom of capital movements;

• the actuarial principles applied in the calculation of assets and liabilities.

Policyholders must be able to withdraw from the contract within a ‘cooling-off’ period of between 14 and 30 days from the time when they are informed that the contract has been made. This rule is reflected in the UK through the issuing to customers, by the insurance company, of a statutory cancellation notice. Customers who then have 14 days in which to return the notice to the company and cancel the policy with a refund of any premium paid.

Policyholders must also be provided with clear and accurate information about the essential characteristics of the products offered to them, to assist them in choosing an appropriate product. This requirement is met in the UK by the issue of a key features document (see Section 1.7.5.6).

In 2002, a fourth Life Directive was issued: the previous three Life Directives (and certain other directives) were repealed and replaced by this single directive that covers all aspects of life assurance. It is largely a consolidation directive, bringing together the provisions of earlier directives concerning the concept of a single licence and harmonising local rules on authorisation and the regulation that is required to make the single-licence system work.

5.4.3.2 General insurance

In 1988, the Second Non-Life Council Directive laid down rules for cross-frontier non-life insurance that balance the needs of freedom of service and consumer protection. This allowed companies to supply insurance in another member state without having to establish a branch or subsidiary in the other state.

The Third Non-Life Council Directive, issued in 1992, completed the process and now any insurance company whose head office is in one of the member states can establish branches, and carry on non-life insurance business, in any other state. That activity will be under the supervision of the competent authorities of the member state in which the insurance company’s head office is situated.

Authorisation to carry out insurance business under the terms of this Directive is granted for a particular class of insurance (or even, sometimes, for some of the risks relating to a particular class). Companies can, of course, be authorised for two or more classes. General insurance risks are classified into a large number of categories, including: accident; sickness; land vehicles; railway rolling stock; ships; aircraft; property; and a range of types of liability.

In some cases, authorisation can be given for more than one class together: the accident and sickness classes can be authorised as ‘accident and health insurance’. There are, however, specific rules on compulsory insurances against accidents at work, such as employers’ liability insurance in the UK.

5.4.3.3 Insurance intermediaries

As well as ensuring that insurance companies can operate throughout the community, the EU also wants to ensure that retail markets in insurance are accessible and secure. To this end, a Directive on Insurance Mediation came into force in January 2003, the purpose of which is to establish the freedom for insurance intermediaries to provide services in all states throughout the EU. It was felt that, prior to the development of this Directive, the liberalisation of the insurance sector had benefited the wholesale market (large industrial and commercial risks) to the detriment of the retail market (insurance for private individuals). The 2003 directive replaces an earlier (1977) directive, that first introduced plans to give insurance brokers and agents the freedom to operate across the community, and a 1992 recommendation from the European Commission about qualifications to be required of insurance intermediaries. It is now the sole European statute governing insurance intermediaries.

Insurance mediation is defined in the directive as ‘the activities of introducing, proposing or carrying out other work preparatory to the conclusion of contracts of insurance, or of concluding such contracts, or of assisting in the administration and performance of such contracts, in particular in the event of a claim’. When an employee of the insurance company, or someone acting under the responsibility of the insurance company (a tied agent), carries out such activities, they are not included in the definition of insurance mediation.

The directive establishes a system of registration for all independent insurance (and reinsurance) intermediaries. They must be registered with a competent authority in their home state: independent financial advisers based in the UK who are selling life assurance or general insurance must be registered with the FSA, but tied agents are authorised by the company to which they are tied and do not have to be authorised directly by the FSA.

Registration is subject to strict requirements regarding professionalism and competence; intermediaries must have the necessary general, commercial and professional knowledge and skills. Exactly what this means depends on the relevant national authority, but it will almost certainly include a requirement for appropriate training and a specified level of qualification, and possibly a programme of continuing professional development. In the UK, the FSA have set out their requirements in considerable detail in their Training and Competence Sourcebook.

Insurance intermediaries are also required to be ‘of good repute’. Again, local interpretations of this may vary, but minimum requirements are that an intermediary must not have been:

• convicted of a serious criminal offence relating to crimes against property or other financial crimes; or

• declared bankrupt.

The directive also requires that insurance intermediaries should hold professional indemnity insurance of at least €1m per case and €1.5m in total per annum. The whole question of professional indemnity insurance in the UK has become very difficult in recent years: problems such as the ‘pensions mis-selling scandal’, and the failure of some mortgage-related endowments to provide sufficient funds to repay policyholders’ loans, have made professional indemnity insurance more difficult to obtain and more expensive.

Rules are also included to protect clients’ funds, including the requirement to keep client money in strictly segregated accounts. This is backed up by a requirement for intermediaries to have financial capacity of an amount equal to at least 4% of premiums received per annum, subject to a minimum of €15,000.

The regulations specify in some detail what information an intermediary must give to a customer. In relation to the intermediary, the following information must be supplied:

• name and address;

• details of registration and means of verifying the registration;

• whether the intermediary has any holding of more than 10% of the voting rights or capital of an insurance company;

• conversely, whether any insurance company has a holding of more than 10% of the voting rights or capital of the intermediary;

• details of internal complaints procedures and of external arbitrators (eg ombudsman bureaux) to which the customer could complain;

• whether the intermediary is independent or tied to one or more insurance companies.

In relation to the advice offered and products recommended:

• independent intermediaries must base their advice on analysis of a sufficiently large number of contracts available on the market to enable them to recommend, in accordance with professional criteria, a product that is adequate to meet the customer’s needs;

• the intermediary must give the customer – based on the information supplied by the customer – an assessment of the customer’s needs and a summary of the underlying reasons for the recommendation of a particular product. This requirement is satisfied in the UK, for instance, by the use of a confidential client questionnaire, or factfind, to obtain the necessary information, and by the issue of a ‘reason why letter’ to justify the specific recommendation.

All information provided by an intermediary to a customer must be set out in a clear and accurate manner, and must be comprehensible to the customer.

The requirements of this directive are closely reflected by rules in the FSA’s Conduct of Business Sourcebook.

5.5 CAT standards

The government has for long been concerned that many financial products are:

• too complex for financially unsophisticated customers to understand; and/or

• too expensive in terms of the charges levied by the product providers.

They have tried to counteract this by introducing a set of cost, access, and terms or standards (CAT standards) intended to help less knowledgeable investors choose a suitable deal.

Originally, CAT standards were applicable to ISAs (at the product provider’s discretion) but, following the introduction of the ‘Sandler suite’ of simplified products (see Section 1.7.6), CAT standards for new ISAs have been withdrawn.

CAT standards for mortgages remain in force. These are standards that can be applied to mortgage products, although lenders are not obliged to offer CAT-standard mortgages and there is no guarantee by either the government or the lender that a CAT-standard mortgage will be the most suitable product for a particular borrower.

CAT-standard mortgages are likely to appeal to borrowers who wish to have clearly stated limits on charges. Examples of the limits set on charges and other costs are that:

• the variable interest rate must be no more than 2% above Bank of England base rate, and must be adjusted within one calendar month after the base rate is reduced;

• interest must be calculated on a daily basis;

• arrangement fees cannot be charged on variable-rate loans and no more than £150 can be charged for fixed-rate or capped-rate loans;

• maximum early redemption charges apply to fixed-rate and capped-rate loans;

• no separate charge can be made for mortgage indemnity guarantees;

• all other fees must be disclosed in cash terms before the customer makes any commitment.

Other rules relating to access and terms include:

• normal lending criteria must apply;

• the customer can choose on which day of the month to pay;

• all advertising and paperwork must be clear and straightforward;

• purchase of related products cannot be made a condition of the offer.

5.6 Advertising standards

In addition to abiding by the rules laid down in industry-specific regulations, advertisements for financial services and financial products must meet the standards laid down in the British Code of Advertising under the supervision of the Advertising Standards Authority (ASA).

The ASA was set up in 1962 and is an independent self-regulatory body, which administers the British Codes of Advertising and Sales Promotion.

It covers all non-broadcast advertisements, ie those that appear in:

• the national and regional press, magazines and free newspapers;

• posters, hoardings and transport sites;

• direct mail leaflets, brochures, catalogues and circulars;

• cinema commercials, videos, CD-ROMs and the Internet;

• pack promotions, competitions and prize draws.

The ASA can take action against individuals and organisations whose advertising contravenes the code. The first step is usually to discuss the offending advertisement with the advertiser and – if an acceptable explanation is not given – to require that the advertisement is changed or withdrawn.

A number of sanctions are used against offenders, ranging from the adverse publicity generated by its adjudications to legal proceedings in the case of persistent or deliberate offenders. This legal action is available through a referral of the advertiser, agency or publisher to the Office of Fair Trading.

The Advertising Code requires that advertisements should be prepared with a sense of responsibility to consumers and society, and should respect the generally accepted principles of fair competition in business. Specifically, the code requires that all advertisements should be:

legal, containing nothing that breaks the law, or incites anyone to do so, and omits nothing that the law requires;

decent, containing nothing that is likely to cause serious or widespread offence, judged by current prevailing standards of decency. Account is taken of the context of the advertisement, the medium used and the likely audience. Particular care should be taken with sensitive issues such as race, religion, sex or disability;

honest, ie not exploiting the credulity, lack of knowledge or inexperience of consumers;

truthful, not misleading by inaccuracy, ambiguity, exaggeration, omission, or any other means.

Advertisers are permitted to express opinions, including opinions about the desirability of their products, provided that it is clear that it is opinion and not a statement of fact. Assertions or comparisons that go beyond subjective opinion must be able to be objectively substantiated.

5.7 The Banking Code

The Banking Code was drawn up by the British Bankers Association and the Building Societies Association, and came into effect in March 1992.

It is a voluntary code of practice but almost all banks and building societies subscribe to the code. The aim of the code is to set out good standards of banking practice. It is not considered to be best practice: subscribers can, if they wish, adopt different standards if they believe them to be better than those in the code.

The code relates to dealings with personal customers, which covers private individuals, executors and trustees, but not clubs, societies, companies, sole traders or partnerships. A separate Business Banking Code covers small businesses with a turnover of up to £1 million. Both codes are reviewed every two years by an independent body – the Banking Code Standards Board – and updated versions of the codes came into force on 1 March 2005. The Banking Code Standards Board also checks on compliance with the code and, if it receives complaints about non-compliance, it takes the matter up with the bank or building society concerned.

The Banking Code covers the following products and services:

• current accounts, including basic bank accounts;

• deposit and savings accounts;

• cash mini-ISAs, TESSA-only ISAs and cash-deposit Child Trust Funds;

• card services and cash machines;

• loans and overdrafts, but not mortgages;

• payment systems;

• foreign exchange transactions.

The standards of the code are set out in a series of key commitments that apply to the conduct of business for banking products and services. These commitments specify that banks and other organisations that subscribe to the code will:

The Banking Code covers the following areas of business operation:

• new customers, products and services, including:

– the need for clarity of information given to customers, eg product features;

– information required from customers for proof of identity;

• interest rates, including:

– details of how changes to interest rates will be communicated;

• charges, including:

– when and how customers will be informed about new or increased charges;

– rules about charges for cash machine withdrawals;

• terms and conditions, including:

– details of how changes to terms and conditions will be communicated;

– the requirement for these to be, for example, fair and set out clearly in plain language;

• changing accounts, including:

– procedures for moving or closing accounts (these must be free of charge);

– branch closure procedures;

• advertising and marketing, including:

– that these should be clear, fair, reasonable and not misleading;

– that personal details will not be passed to other companies for marketing purposes;

– the ability of customers to choose not be contacted for marketing purposes;

• running an account – including practical matters relating to:

– statements (eg frequency of issue);

– cheques (eg how to treat unpaid or out-of-date cheques);

– direct debits and standing orders;

– new rules about dealing with dormant accounts;

• cards and PINs, including:

– that information must be supplied clearly in a ‘summary box’ when new cards are issued;

– the fact that customers can reduce credit limits or opt out of increases;

• personal information – that it will be kept confidential unless:

– disclosure is required by law or public duty;

– it is in the institution’s interest (but not for marketing purposes);

– the customer’s permission is given;

• protection of accounts, including:

– that the bank must co-operate to ensure reliable, safe banking and payment systems;

– then sets out the customer’s responsibilities (eg checking statements, keeping cards safe);

• borrowing money, including:

– assessing the customer’s ability to repay before granting loans;

– the need to give an explanation if credit is refused;

– advising guarantors to seek independent legal advice;

– rules about when customer information can be given to credit reference agencies;

• dealing with financial difficulties, including:

– treating situations of financial difficulties sympathetically and positively;

– doing everything possible to assist in overcoming difficulties;

• complaints, including:

– explaining to customers how they can complain and what to do if they are not satisfied;

– dealing with complaints within a specific timescale, eg acknowledgment of a complaint within five working days; and aiming to deal with complaints within four weeks.

Some of the requirements described in the code are open to interpretation – for instance, different banks may give different meanings to certain technical terminology. The code suggests that a ‘common sense’ approach should be applied in cases of doubt.

Test your knowledge and understanding with these questions

Take a break before using these questions to assess your learning across Section 5. Review the text if necessary.

Answers can be found at the end of this unit.

1. A customer borrows £30,000, secured against his main private property and uses it to fund a lavish wedding for his daughter. Is the loan regulated by the Consumer Credit Act 1974?

2. What do the Consumer Credit (Advertisements) Regulations 2004 say about the way that APR is mentioned in a written advertisement?

3. Under what circumstances is a contract not governed by the Unfair Terms in Consumer Contracts Regulations 1999?

4. What are the conditions that, in the absence of anything specific, are – under the terms of the Supply of Goods and Services Act 1982 – automatically deemed to be included in all contracts?

5. The Pension Regulator has jurisdiction over work-based pension schemes. What constitutes ‘work-based’ schemes?

6. What levels of compensation are provided by the Pension Protection Fund?

7. What are the two main elements of the pension protection levy, by which the Pension Protection Fund is funded?

8. What are the most common forms of credit institution in the UK?

9. What are the four categories of business defined by European life assurance directives?

10. A UK insurance company provides insurance in France. The insurance is a type that is compulsory under French law. Which regulatory authorities are responsible for regulating that insurance business?

11. What activities are included under the EU definition of ‘insurance mediation’?

12. Insurance intermediaries are required by EU law to be of ‘good repute’. What does this mean?

13. What is the maximum arrangement fee that can be charged for a CAT-standard discounted variable-rate mortgage?

(a) None.

(b) £100.

(c) £150.

14. The Advertising Standards Agency regulates all advertisements except those on:

(a) roadside hoardings.

(b) sales packaging.

(c) radio and television.

15. Under the terms of the Banking Code, how will banks treat customers who are experiencing financial difficulties?

Answers

1. No, because it is over £25,000.

2. The APR must be displayed more prominently than other financial information.

3. When the contract has not been negotiated on an individual basis between the business and the customer.

4. The service will be performed with reasonable care, the work will be done within a reasonable time, and a reasonable charge will be made.

5. ‘Work-based’ pension schemes mean all occupational schemes, and also any stakeholder and personal pension schemes, where employees have direct payment arrangements.

6. 100% for existing pensioners and 90% for pre-retirement members, subject to an overall benefit cap.

7. An element based on risk factors, such as under-funding, credit rating and investment strategy. A pension protection levy based on scheme factors, such as the numbers of active and retired members.

8. Banks and building societies.

9. • Life assurance (ie policies payable on: survival of a specified term; death; survival of a term or earlier death; death within a specified term; birth; marriage).

• Annuities.

• Permanent health insurance.

• Personal injury, incapacity for employment and accidental death, when underwritten in addition to life assurance.

10. The French regulatory authorities.

11. Introducing, proposing or other work preparatory to the taking out of insurance policies, or assisting in the administration and performance of policies, particularly claims.

12. They must not have been convicted of a serious criminal offence relating to crimes against property or other financial crimes, or declared bankrupt.

13. (a) None.

14. (d) radio and television.

15. Sympathetically and positively.